Home > Topics > Business > Marketing

Advertisement

~ Marketing ~

Showing 1 - 20 of 107 news (6 Pages):
1 2 3 4 5 6

Fri15Aug2008

Countdown to the DNC : Latino Mainstream Media Expect to Rake in Dinero in Ads

Getting excited about the Democratic National Convention, only 10 days away? VivirLatino is but we're shelling out money, not making money. Spanish language broadcasters are looking forward to the DNC for the money it will bring in, especially those with... Read more »

Friday, August 15 2008 | 15:30 H

Mon11Aug2008

María Celeste Arrarás : Helping Latino Girls Learn the Important Things, Like How to Get Bling'ed

With my older daughter's birthday approaching, the search for the perfect gift has begun and what would Latina girls like my daughter do without Al Rojo Vivo's María Celeste Arrarás who threw her celeb status as anchor of a news/bochinche... Read more »

Monday, August 11 2008 | 15:00 H

Wed02Jul2008

Why Is There Cafe Bustelo in My Fridge? Introducing Bustelo Cool.

Not being able to drink Dunkin Donuts Iced Coffee has been making me sweat as a I drink hot Colombian coffee from the bakery across the street. Enter Cafe Bustelo. The Dominican coffee brand recently came out with a new... Read more »

Wednesday, July 02 2008 | 12:00 H

Fri27Jun2008

Univision Like a Cold One With Sports

Yesterday, we wrote about the problems behind Corona's new marketing campaign. Now it seems that Univision also has an alcohol problem. From Political Salsa who it from Latina Lista: Nominees for the first ever annual “Tecate Premios Deportes” (Tecate Sports... Read more »

Friday, June 27 2008 | 14:00 H

Toby Love & Fuego Vs. Jowel and Randy & Zion to be Guitar Heros

Tomorrow, 6_28_08, The Battle of the Chosen will star reggaetón artists Toby Love and Fuego facing off against fellow artists Jowel and Randy & Zion on one of Xbox 360’s hottest new games, Guitar Hero™ III: Legends of Rock. Love... Read more »

Friday, June 27 2008 | 08:00 H

Thu26Jun2008

Is Our Pride as Latinos In Our Beers?

Corona beer just launched a new ad campaign targeting the Latino pride that most of us have, not just Mexicans (the market they have traditionally targeted)The Spanish-language TV campaign that keystones the new multimedia effort for the country's number one... Read more »

Thursday, June 26 2008 | 08:00 H

Fri30May2008

Damn, Does This Whole Rachel Ray is A Terrorist Thing Mean No Dunkin Donuts Iced Coffee for Me?

Rachel Ray annoys me. Her "simple", so-called 20 minute recipes and happy happy cooking piss off my struggling to put a Latino meal on the table while blogging and chasing two kids. But I wouldn't call Rachel Ray a terrorist... Read more »

Friday, May 30 2008 | 13:37 H

Mon05May2008

Ay Caramba! The I Hate Cinco de Mayo Stereotypes Post!

Ever since VL started way back when, Jennifer and I have been complaining about Cinco de Mayo being misunderstood and misused as an excuse for half price margaritas. But this year seems to be especially special because my inbox has... Read more »

Monday, May 05 2008 | 17:11 H

Mon07Apr2008

Absolut Ad Takes Us Back to 1848

Does this Absolut Vodka ad -- which first appeared in Quién, a Mexican magazine -- offend you? When I first saw the ad, I was amused. My first thought was that the map in the ad looked like a... Read more »

Monday, April 07 2008 | 09:54 H

Tue25Mar2008

Latina Book Promotion : Sucia Party Style

Getting a book published as a Latina is hard enough. Promoting that book so that it is a success, is a whole other can of gandules. That's why author Alisa Valdes-Rodriguez is going beyond the book club route to promote... Read more »

Tuesday, March 25 2008 | 10:34 H

Thu06Mar2008

Enrique Iglesias Wants to Share His Leche

Never mind that up to 80 percent of Latinos are lactose intolerant, Enrique Iglesias wants you to to drink leche. He's the new poster boy for the Body By Milk campaign. Other Latino milk spokesbodies have included Sara Ramirez and... Read more »

Thursday, March 06 2008 | 10:36 H

Thu21Feb2008

How Much Frida-Mania is too much?

As a Latina artist, I thought that naming a tequila after legendary Mexicana artista Frida Kahlo was crossing a line. A bus trying to bring attention to women's issues? A little closer to the spirit of Frida. A skin care... Read more »

Thursday, February 21 2008 | 15:46 H

Fri25Jan2008

Pink Panther to Take Argentina and Chile

The Pink Panther -- La Pantera Rosa as he's known in Spanish -- is apparently still huge in Latin America. So much so that the Panther's studio, MGM, is launching a huge branding campaign there to incite renewed Panteramanía:New York-based... Read more »

Friday, January 25 2008 | 15:09 H

Wed23Jan2008

Shakira Among Hair Icons

A new advertising campaign for Sunsilk shampoo puts the lovely Shakira in the ranks of Marilyn Monroe and Madonna...at least when it comes to "hair icons": I found this on the Just Jared blog, where a debate has broken out... Read more »

Wednesday, January 23 2008 | 15:53 H

Tue15Jan2008

Marketing Sigh : Can We Please Get a New Adjective for Latinos?

Ay I get it already! Latinos are hot. Not just because we have money that marketers and companies want but because damn we're caliente! Like a chile pepper. Like Salsa. Like spicy soda Dr. Pepper.The Dr Pepper Sabrosura Art Contest... Read more »

Tuesday, January 15 2008 | 11:36 H

Mon22Oct2007

Microsoft strikes out at iTunes for Latino listeners

Anybody out there got a Microsoft Zune (a what?)? That's Bill Gates' answer to an iPod, and the Zune is out to conquer Latino music lovers and challenge the manzanita's iTunes Latino, released at about this time last year. Microsoft... Read more »

Monday, October 22 2007 | 11:50 H

Mon24Sep2007

Consumer group comes down on Penelope's lashes

Ever wonder how celebs get their eyelashes to look so long and luscious? The answer isn't mascara, but fake lashes -- the kind that is causing a stir in Spain, after consumers complained to the national consumer protection agency about... Read more »

Monday, September 24 2007 | 11:39 H

Fri07Sep2007

Is Coke poisoning Mexicans?

That's what some Mexican consumer rights groups are saying. Coca-Cola is using a potentially carcinogenic -- and banned in the U.S. since the late 60s -- sweetener for its Coca-Cola Zero product in Mexico.Sodium cyclamate, which is 30 times sweeter... Read more »

Friday, September 07 2007 | 16:46 H

Fri24Aug2007

São Paulo Just Says No to Billboards

Stepping out for a walk in any major city means being bombarded by images and words all with one aim: to get you to want something bad enough to buy it. Call it visual pollution. That's what the mayor of... Read more »

Friday, August 24 2007 | 17:05 H

Mon20Aug2007

Mexico City to woo gay travelers

As we've pointed out time and time again, Mexico City seems to be trying to win some kind of award for being the most liberal city in Latin America. And in fact, Mexico the country has won an award: gay... Read more »

Monday, August 20 2007 | 14:15 H

1 2 3 4 5 6