6:09 pm By Jennifer Woodard Maderazo · Celebrities|Marketing|Music · 1 Comment
5 Dec 2005
Yep, lots of posts about Daddy Yankee lately, but that’s because the rey del reggaeton has got his hand in a little bit of everything. According to a press release from Reebok, he just signed a contract with them:
Reebok and multi-platinum Latin music recording artist Daddy Yankee have formed a multi-year partnership that includes a signature collection of athletic footwear, apparel and accessories called DY. Regarded as one of the most respected and influential reggaeton artists, Yankee is the latest star to join Reebok’s music roster that includes Grammy award winners Jay-Z, 50 Cent and Nelly. DY will launch in the spring of 2006 and the collection will be available at athletic specialty retailers. The collection will consist of sport-inspired designs that exude Daddy Yankee’s vibrant energy.
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