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Latinos Surfing in Two Worlds

1:13 pm By Maegan La Mala · Internet · Comments Off

26 Dec 2005

internet-reach-small.jpg Latinos in the U.S. don’t just live in two worlds, we web surf in two worlds too. According to an article in this month’s Hispanic Business, 70% of English speaking Latinos are plugged in. We prefer the English language internet when we’re at work (is that when you are reading VL?), while we gravitate to Spanish language or bilingual sites in the comfort of our homes. The article also states that:

11.3 million individuals (79 percent) expressed a preference for English or bilingual online materials. More specifically: 7.5 million of the total Hispanic audience (52 percent) prefer English and another 3.8 million (27 percent) prefer bilingual materials.

Via / Hispanic Business

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