Posts Tagged ‘Women’
“Pegaditas” offensive or just status quo?
4:30 pm By Jennifer Woodard Maderazo · Marketing|midwest|society · 1 Comment
6 Feb 2006
Chicago Latina women are up in arms about a billboard campaign that was recently launched by Spanish-language radio station La Ley showing images of several women’s bums and the words “25 pegaditas”. The controversy has gone from grass roots quejas to mainstream media in no time:
…the ad shows an image of a woman, duplicated several times, photographed from behind and wearing skin-tight shorts. Her splayed hands pressed against her butt further accentuate her derriere.
The ad promotes the Spanish radio station “La Ley” WLEY 107.9 and a contest called “25 Pegaditas.” Listeners naming 25 songs in a row could receive a chance to win money.
In Spanish, “pegaditas” loosely translates to “little ones strung together.” But, according to the young women, “pegaditas” is also a play on the word “pegar,” which translates to “hits.” That’s “hits” as in popular songs. Or in the context of the ad, that’s “hits” as in smacks on the behind.
Increased Drinking Rates in Latinas
4:49 pm By Maegan La Mala · Health|society · 2 Comments
16 Dec 2005
A new study finds that drinking rates in female immigrants increase as they acculturate to the dominate culture here in the United States.
“The study found that Latina women who are highly acculturated to American society — that is, women who tend to speak English more than Spanish, associated heavily with Anglos, and feel comfortable in relationships with Anglos — tend to drink more than those who are not so highly acculturated. Specifically, these women are more likely to drink, and tend to drink more if they do drink,” researcher Sarah E. Zemore, associate scientist at the Alcohol Research Group, said in a prepared statement.
It seems that immigrant groups change in order to accommodate to the norms present in the country. For example, in the U.S. it is acceptable for women to drink alcohol, while that may be frowned upon in the home countries of some immigrants. I am curious if this could lead to more problems with alcoholism in Latina women or if it is even an issue.
Via / Health Day
The the National Cancer Institute (NCI) and the Agency for Healthcare Research Quality (AHRQ) have joined forces to educate Spanish speaking Latinas with early stage breast cancer as to what their treatment options are. The brochure also features profiles of breast cancer survivors that serve as an example of hope in the fight against cancer in the Latino community.
An example of some of the useful information available in the brochure:
Research shows that women with early-stage breast cancer who have breast-sparing surgery (surgery that
takes out the cancer and leaves most of the breast)
along with radiation therapy live as long as those who
have a mastectomy (surgery that removes the whole
breast).
The brochure is available online as a PDF file in Spanish and in English.
Novela Star Wants to Better the Wellness of Mujeres (But is there a mixed message?)
8:00 am By Maegan La Mala · Celebrities|Health|TV · Comments Off
14 Nov 2005
The National Alliance for Hispanic Health (NIHH) knows that Latinas regardless of language watch novelas. That is why they have brought novela estrella Gabriela Spanic on board as their spokesmujer for their “Mejorando Tu Vida” campaign.
The campaign features an exercise video, led by la Spanic herself, and isn’t just about losing weight, according to a press release sent out by the NIHH. The videos and website also promote healthy eating, exercise, and other wellness habits. The aim is to show Latinas, who are labeled as high risk for obesity and diabetes, that a healthy lifestyle doesn’t have to be a chore and can be easily integrated into daily routines
The videos can be ordered online or by telephone.
Mornings After in Mexico
26 Sep 2005
In the United States, there is currently a battle to allow emergency contraception, known popularly as “the morning after pill” or “Plan B” to be available over the counter. Currently in the US, it is available only via a prescription. Even with said prescription, there are reports of pharmacists refusing to fill prescriptions.
The Morning After Pill has been readily available in pharmacies in Mexico and more recently public hospitals and health clinics are stocking up on emergency contraception, ensuring equal access across class lines.
Who would have thought that it would be easier to gain access in very Catholic Mexico than in the so called leading country in the free world? If the FDA keeps dragging its feet will U.S. mujeres be crossing the border?
Hola!
VivirLatino is a daily publication published by Mamita Mala Media, dedicated to featuring all the latest politics, culture, entertainment of interest to the diverse Latin@ diaspora.
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