11:50 am By Maegan La Mala · Marketing|Music|Tech · 1 Comment
22 Oct 2007
Anybody out there got a Microsoft Zune (a what?)? That’s Bill Gates’ answer to an iPod, and the Zune is out to conquer Latino music lovers and challenge the manzanita‘s iTunes Latino, released at about this time last year. Microsoft is leaning on some Latino celebs to promote the Zune and hopefully lure listeners away from the ubiquitous iPod:
Wisin & Yandel, the reggaeton duo with an uncanny knack for delivering hit singles, will become the first act to get its own customized Zune player, Billboard has learned.The limited-edition Wisin & Yandel Zune device will hit Wal-Mart stores nationwide October 29, before the release of the duo’s new album, “Los Extraterrestres,” November 6.
VivirLatino is a daily publication published by Mamita Mala Media, dedicated to featuring all the latest politics, culture, entertainment of interest to the diverse Latin@ diaspora.
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