About a year ago, I began to wonder if VivirLatino should continue at all. The stress of running the blog solo in changing media world where Latino is turning into a synonym for consumer instead of so much more was feeling overwhelming. A number of experiences in the fast year have served to affirm the importance of keeping this space but also allowing it, like everything else, to evolve and grow.
A Change in Geography
After a lifetime in New York City, I am relocating to the Los Angeles area. While this is not the cause of the changes I want to roll out for the website, it certainly will have an impact. In NYC I am one of many Ricans among so many other Latin@s. In Los Angeles, Ricans are far and few between so it will be an interesting space for me personally, politically, and culturally. I will be writing about some of the nuances about that experience in a new blog I will be launching apart from this. What this means for this site is clearly more LA centric cultural reviews.
An Expansion of Content
Political analysis will remain the heart of this site. So no one need worry (or breath too easily). It’s what I love and I think I bring a unique, brutally honest perspective that I’m kind of proud of. But I also need to make this space sustainable. This site was never meant to be a moneymaker but when I’m putting more into the site than my already broke ass is getting, well Houston we have a problem. So I will be diversifying content.
One way I will be doing this is by expanding the type of media found here. The Allied Media Conference this year really inspired and empowered me to be less fearful of playing with new (to me) types of media. I will be including more audio, video, and photographs. I have long wanted to have a newsletter and will launch that as well as keeping up the social media presence (twiiterput@ por vida).
I will also be including more lifestyle pieces. This is nothing new to the site. We have always had film, music, and food reviews they will just be a little more regular. and probably a little LA centric as I explore my new city. I am also planning on having regular columns on spirituality, education, and parenting. To help with this I am planning on inviting guest posters which will be a nice change from reading my voice all the time. Maybe you will be a guest poster here?
I have also made the tough decision to have more sponsored posts. This was not something I take lightly but I’m also not going to front. Blog advertising is not the business if you want to eat and you want to maintain your individual voice. If I can earn some cash to keep the site afloat so I can write about the things I am passionate about – love driven justice and community building – so be it. Don’t get it twisted, I’m not going to be selling or promoting things that go against my values and I still will throw in my critical perspective where appropriate. These posts will be clearly marked.
These changes will be rolled out slowly but surely and I really am looking forward to your feedback, comments, criticisms and concerns. VivirLatino couldn’t exist without you reading this, commenting, engaging, sharing. I continue to be humbled and full of gratitude.
Maegan aka Mala