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Posts Tagged ‘v-me

Finally, Spanish-language programming with brains?

6:56 pm By Jennifer Woodard Maderazo · Marketing|TV · Comments Off

5 Mar 2007

vme.jpgIf you’re like me, you watch Spanish-language television but think that most of what’s on it makes you feel like it was created for people who lack brain cells. It seems like the people behind the production fail to realize that their viewers aren’t idiots, and insist on feeding them TV psychics, Mario Almada movies and lots and lots of novelas. I’m not sure if that will change any time soon, but this might be a good sign:

A for-profit venture partnered with public television, V-me (pronounced “veh-meh,” from the Spanish veme, for “see me”) is a 24-hour digital broadcast network carried on basic digital cable and satellite systems. The network will be partners with public TV stations, which will receive V-me at no cost…

Programming features a mix of original productions and acquisitions as well as public television fare adapted for American Latinos, with content organized into four categories: lifestyle, factual, movie/special events, and kids (with V-me devoting 36 hours per week for programming devoted to preschoolers).

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