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Univision will sell for more than 12 billion

12:08 pm By Jennifer Woodard Maderazo · business · 3 Comments

27 Jun 2006

For all those who still doubt whether the Latino market in the U.S. is lucrative, I point you to this piece of news. Univision, the leading Spanish language in the United States is preparing to be purchased by a group of investors at a whopping 12.3 billion dollars.

Univision Communications Inc.’s board has agreed to sell the nation’s largest Spanish-language broadcaster for $12.3 billion in cash to a consortium of investors, the parties involved in the sale announced early Tuesday.

The figure agreed upon late Monday equals $36.25 a share, according to a news release on the sale. That’s a 13 percent premium to Univision’s closing stock price on Monday. The group of investors will also assume about $1.4 billion in debt.

The investors have won out after a struggle for the property with Mexico’s TV giant Televisa.

The group said of the newly acquired media property:

“Univision is truly a one-of-a-kind property,” the acquiring group said in a joint statement. “It is an outstanding media brand with exceptional positions in the fastest-growing markets in the country, world-class assets, strong management, popular programming and unmatched ratings.”

Via / Yahoo! Entertainment

Univision doesn’t wanna be just for los viejos

11:43 am By Maegan La Mala · Bilingualism| Marketing| TV| language · 1 Comment

10 Mar 2006

When I was growing up I would watch novelas with my abuelita, my babysitters, and my mother. It was part of my socialization. We would all talk over dinner about what Juan Pablo did to Guadalupe as if the characters were people we actually knew. Now with Spanish language network Univision for sale, there is concern that as U.S. born Latinos, like me, are growing up, we are no longer tuning in for the “stories”, choosing English language networks with Latino themed shows and leaving our mamis and abuelitas alone watching what Juan Pablo did to Guadalupe.

Her Excellence Ana Gabriel

6:43 pm By Jennifer Woodard Maderazo · Celebrities| Miami| Music| TV · 1 Comment

17 Feb 2006

Ana Gabriel (a personal fave) has been chosen to receive the “Máxima Excelencia” award at this year’s Premio Lo Nuestro.

This special award will be bestowed upon Ana because

Ana Gabriel es la artista femenina que ha recibido más premios Lo Nuestro en las categorías de música pop y regional mexicana, haciendo un total de 10 galardones entre 1990 y 1993, y dos más en 1999 y 2000.

Ahead of Ana Gabriel in the number of awards won in any category is JLo beau Marc Anthony, winner of 16 awards, making him the artist with most awards in the history of Lo Nuestro, followed by “El Buki” Marco Antonio Solis.

Catch Premio Lo Nuestro on Univisión this February 23rd at 8:00 pm EST/PST. The three-hour show will be hosted by telenovela actor Rene Strickler and pop star Paty Manterola.

Via / El Universal

For Sale : Univision

2:31 pm By Maegan La Mala · TV| Telecomm · 1 Comment

9 Feb 2006

Univision may be putting a “For Sale” sign on themselves. The Spanish Language media company is considering putting themselves up for auction to the highest bidder. The company, worth about $10 billion, owns the No. 1 Spanish-language television network, radio broadcaster, Music Company and online operations. Univision is the broadcast home of Don Francisco’s Sabado Gigante, the talk show of the Latina Oprah, Cristina, and of course novelas. But did you know that:

The company is run by A. Jerrold Perenchio…who does not speak Spanish, [and] has also been a big contributor to President Bush and the Republican Party.

Think of that when you switch on your TV.

Via / The New York Times

Maria Antonieta Collins axes the ex

5:47 pm By Jennifer Woodard Maderazo · Books| Celebrities| TV · Comments Off

3 Feb 2006

Famous ex-anchor of Univision news, Maria Antonieta Collins, has just written a book about, of all things, how to deal with your partner’s ex. A self-help book called “Cómo lidiar con los ex: hombres, mujeres y fantasmas del pasado”. Apparently, a very nasty little ex got in the middle of her matrimonio and almost destroyed it. Very Mary J. Blige. Now she’s out to tell people how to avoid such telenovela-style drama:

Después de casi diez años de feliz matrimonio, Collins tuvo que enfrentar una crisis inesperada: la reaparición de la ex de su esposo, una situación que llegó a causarle grandes problemas a la pareja.

Aquí no se hace pipi

7:15 pm By Jennifer Woodard Maderazo · Entertainment| TV · Comments Off

19 Jan 2006

I had to laugh at loud at the comprehensive analysis that Univision.com has conducted on the historical absence of bathrooms, bathroom speak, and any reference to using the bathroom in telenovelas — and the baño’s sudden reappearance on the scene. In a very complete (three pages!) article, they analyze the history of the bathroom on Spanish language soaps, and it’s present-day comeback. A tidbit:

Alborada nos muestra cuán importantes eran los vasos de noche en la era colonial. Primero vimos que la monja Catalina saluda a Hipólita, su sirvienta-hermana, con un “¡vacíame el orinal!”. Capítulos más tarde, Don Diego, Conde de Guevara, envenenado con un filtro amoroso utiliza la bacinica para devolver el contenido de su enfermo estómago. Finalmente, y en medio de una conversación con su madre, ¡Don Diego se baja los calzones y usa el retrete portátil!

Via / Univision.com

Univision Shows to be included in Neilsen Ratings

12:15 pm By Maegan La Mala · TV| business · Comments Off

21 Dec 2005

Starting next week the television tastes of Latinos who watch Spanish language programming will begin to count, at least if you watch Univision.

Nielsen Media Research will include in its national ratings shows aired by Univision Communications Inc. Since 1992 a separate and unequal panel of estimation was used for Spanish language television programming. Telemundo, owned by NBC is expected to also be counted in the Nielson ratings. According to the LA Times:

Among the 18-to-34-year-old crowd, Univision frequently would finish second, behind Fox.

Via / LA Times

Latin Grammys: Spanish made the difference

6:02 pm By Jennifer Woodard Maderazo · Marketing| Music| TV| language · Comments Off

9 Nov 2005

LETRAS MAGNETICAS EN ESPANOL (6305)-319 PIXELS.jpg In a recent post, I pondered what marketing minds thought it would be best to air the Latin Grammys on CBS and in English, when the target market (and the participants) is made up of mostly Spanish (or bilingual) speakers. According to the Washington Post, the decision to change that made all the difference in the world:

Off CBS and on Univision, the sixth annual Latin Grammy Awards erupted, attracting an average audience of more than 5 million viewers — nearly 2 million better than last year’s CBS telecast. In fact, Thursday’s show outperformed all but the first Latin Grammys’ broadcast on CBS (which snagged 7.5 million viewers). Univision tied Fox and beat UPN and WB for the night.

This goes to show that pushing Latino music, in its myriad forms, on a mainstream audience because a few pop artists have really taken off is a bad idea. You don’t neglect your base (and their language preferences) in an attempt to cater to what seems to be a more lucrative market. Glad to see that the Latin Grammys are Latino again.

Via / The Washington Post and Hispanic Tips

Latin Grammys fail to impress (me)

1:38 pm By Jennifer Woodard Maderazo · Celebrities| Entertainment| Music| TV · 4 Comments

4 Nov 2005

It’s just my own personal opinion, but in spite of the fact that there was a greater sense of sponteneity and a more laid-back atmosphere this year (presenters that struggled with English could finally relax and deliver their lines in Spanish), I had higher hopes for this year’s entrega.

First of all, I don’t know who decided it was a good idea to put plasticman Eduardo Santamarina up there as a host. He’s one of the worst actors in Mexico (and that says a lot, given that he’s a telenovela actor) and turned out to be an even worse presenter. That same person must have thought that Rebecca de Alba was a good pick. Yes, she’s beautiful, but she was BORING. Her tone was as if she was presenting the Nobel Peace Prize or something.

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