11:43 am By Maegan La Mala · Bilingualism|language|Marketing|TV · 1 Comment
10 Mar 2006
When I was growing up I would watch novelas with my abuelita, my babysitters, and my mother. It was part of my socialization. We would all talk over dinner about what Juan Pablo did to Guadalupe as if the characters were people we actually knew. Now with Spanish language network Univision for sale, there is concern that as U.S. born Latinos, like me, are growing up, we are no longer tuning in for the “stories”, choosing English language networks with Latino themed shows and leaving our mamis and abuelitas alone watching what Juan Pablo did to Guadalupe.
Univision may be putting a “For Sale” sign on themselves. The Spanish Language media company is considering putting themselves up for auction to the highest bidder. The company, worth about $10 billion, owns the No. 1 Spanish-language television network, radio broadcaster, Music Company and online operations. Univision is the broadcast home of Don Francisco’s Sabado Gigante, the talk show of the Latina Oprah, Cristina, and of course novelas. But did you know that:
The company is run by A. Jerrold Perenchio…who does not speak Spanish, [and] has also been a big contributor to President Bush and the Republican Party.
Think of that when you switch on your TV.
Via / The New York Times
VivirLatino is a daily publication published by Mamita Mala Media, dedicated to featuring all the latest politics, culture, entertainment of interest to the diverse Latin@ diaspora.
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