VivirLatino

Just when you thought the world had enough MTV channels — with what seems like millions in Latin America, Asia and Europe — MTV has announced its new venture, MTV Tr3s.

Tr3s is a new channel catering to the much underserved US Latino market, aged 18-34, an untapped demographic which advertisers have been waiting to target, but up until this point haven’t been able to do en masse because of the lack of content available to support them.

The channel is said to have a “Spanglish” format, which put in the hands of MTV makes me a bit wary, as I commented on another blog today. I am cautiously optimistic, however.

What would be really interesting to see would be Tr3s with content similar to that of MTV, which goes beyond videos to offer reality shows, gossip, celebs, etc. Not because I am particularly inclined towards that kind of programming, but because I think viewers will be. A TV version of VivirLatino might be a good idea, no, MTV? Gimme a call.

Via / Reuters