VivirLatino

In what may be the first fully bilingual ad to appear during the hot commercial time slot, during the Super Bowl, Toyota is airing a bilingual ad for its Camry, the nation’s top selling car 8 out of the past 9 years. The commercial uses the example of how Latinos in the U.S. move between English and Spanish to promote hybrid cars which switch between gas and electric power. The ad features a Latino father and son, in an attempt to appeal to different age demographics.

Via / Kron 4