Fans of the overly screamy like a typical Latina, Dora the Explorer can breath a sigh of relief now that Viacom and Time Warner Cable agreed on compensation that preserved access for the cable system operator’s 15.7 million subscribers to Dora’s Nickelodeon network, MTV and 17 other channels.
We are pleased that our customers will continue to be able to watch the programming they enjoy on MTV Networks,” said Glenn Britt, president and CEO of Time Warner Cable Inc. “We are sorry they had to endure a day of public disagreement as we worked through this negotiation.”
Viacom Inc. president and CEO Philippe Dauman said the company was happy a deal was struck. Viacom had mounted an advertising onslaught warning customers of the possible blackout, taking out ads in major newspapers and Web sites from The New York Times and TVGuide.com featuring a tearful “Dora the Explorer” crying and clinging to her monkey pal, Boots.
Via / Huffington Post
VivirLatino is a daily publication published by Mamita Mala Media, dedicated to featuring all the latest politics, culture, entertainment of interest to the diverse Latin@ diaspora.
About | Advertise with us | Contact | Twitter