Posts Tagged ‘tequila’
Miercoles Mixology Featuring Rosangel Gran Centenario Reposado Tequila
9:41 am By Maegan la Mamita Mala · drink|Marketing · Comments Off
17 Jun 2009
Most “hombres” wouldn’t go near pink colored tequila, pero since quizas porque I’m a mujer or maybe I’m just a sucker for free alcohol, I accepted Gran Centenario‘s offer to try their new Rosangel tequila infused with hibiscus.
It wasn’t the pink that interested me actually. I’m more of a wine drinker than anything else and if I have to go with something harder I lean towards rum. What had me curious was the addition of the hibiscus. Hisbiscus aka Jamaica. In my immigrant hood, you know it’s summer when the Mexican markets put out their huge jugs of aguas frescas and my favorite is aua de jamaica.
Rosangel Gran Centenario Reposado Tequila isn’t sweet pero the hibiscus makes it’s flavor smooth. I’m not a huge tequila drinker pero I found that making frozen margaritas with it made me and others happy with the subtle hibiscus sabor.
Rosangel Gran Centenario Reposado Tequila is clearly being marketed to women who maybe would like to do pink shots or drink a pink cocktail, pero for those of us that stay away from mujer marketed products, the sabor is fuerte enough to join your summer bar.
You can learn more about Rosangel Gran Centenario Reposado Tequila at it’s official site. (It plays music so if you’re at work turn down the volume or put your headphones on)
Not on my Shopping List: Justin Timberlake Tequila
11:57 am By Jennifer Woodard Maderazo · Celebrities|Marketing · Comments Off
23 Mar 2009Justin Timberlake might be OK for bringing sexy back, but for making tequila? Ehh…
Looks like Justin wants to play rap star and hawk his own liquor. I think I’ll stick to my Herradura Reposado.
Via / ITN
Ethanol to lead to tequila shortage?
5:17 pm By Jennifer Woodard Maderazo · Environment|Lifestyle|mexico · Comments Off
30 May 2007
While some have criticized a boom in ethanol production might lead to deforestation in Brazil, it might have yet another ugly effect on a country a little closer to home: Mexico. Please say it ain’t so:
Mexican farmers are setting ablaze fields of blue agave, the cactus-like plant used to make the fiery spirit tequila, and resowing the land with corn as soaring U.S. ethanol demand pushes up prices.The switch to corn will contribute to an expected scarcity of agave in coming years, with officials predicting that farmers will plant between 25 percent and 35 percent less agave this year to turn the land over to corn.
According to Reuters, the abundance of Mexico’s beloved agave led to an oversupply of tequila and agave prices so low it wasn’t worth it to farmers to stick with the plant. As the demand for ethanol increases, corn prices soar, so it’s bye-bye agave. Get ready to pay $50 a bottle for some crappy Cuervo.
Via / MSNBC
Drinking Frida Kahlo?
3:18 pm By Maegan La Mala · Food|Marketing|mexico · Comments Off
2 Dec 2005
There is a call from the community to boycott a Tequila named after and branded with the image of the Mexican artista Frida Kahlo. According to Latino LA:
the niece of the famed Mexican painter and the founder of “The Frida Kahlo Corporation,” is marketing Frida Kahlo Tequila, claiming the right to license products using the artist’s name and image. The clear glass bottles of tequila are ornamented with a portrait photo of Kahlo on the label, her image surrounded by garlands of flowers, and a wooden bottle stopper engraved with the artist’s image
The artista’s image and art has been used on everything from bags to tee shirts and now, un trago? Art critics and people who truly appreciate the talent and legacy of the painter are right for calling out this blatant commercialism. What’s next Frida Kahlo underwear? Oh wait. They actually make those too.
Via / Latino LA
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