Posts Tagged ‘Tecate’
Univision Like a Cold One With Sports
2:00 pm By Jennifer Woodard Maderazo · Marketing|TV · Comments Off
27 Jun 2008
Yesterday, we wrote about the problems behind Corona’s new marketing campaign. Now it seems that Univision also has an alcohol problem. From Political Salsa who it from Latina Lista:
Nominees for the first ever annual “Tecate Premios Deportes” (Tecate Sports Awards) were announced today by Univision.”
Tecate is an alcoholic product. The awards sponsor is Heineken USA and FEMSA Cerveza. FEMSA is the largest integrated beverage company in Latin America.
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