Posts Tagged ‘studios’
Film studios courting U.S. Latino market
9:03 pm By Jennifer Woodard Maderazo · Marketing|Movies · Comments Off
15 Nov 2005
And they are doing it by “bringing telenovelas to the big screen” and via a movie about Reggaeton. From the BBC:
The companies intend to bring the popular Hispanic soap opera – or telenovela – format to the big screen.Among the other productions in the pipeline is Reggaeton, a film set against the Puerto Rico dance music trend of the same name.
I mean, I like novelas as much as the next girl and believe in appealing to needs of the target market, but GOD, aren’t these two themes a bit stereotypical?
Illustration: Lalo Alcarez
Via / BBC News
Hola!
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