2:36 pm By Jennifer Woodard Maderazo · Celebrities| Entertainment| Movies| Sports · 3 Comments
16 May 2007
Most of us know Diego Luna from his role in Y tu mamá también (and, if you are a connoisseur of bad telenovelas like me, from Televisa’s El Premio Mayor), but now the actor is branching out and becoming a film maker, and his first film, JC Chávez, explores the life of Mexican boxer Julio César Chávez. Why Chávez? According to Luna:
“…because for 14 years he never lost a fight and for 11 and a half years, he maintained his title as champion of the world.”
The documentary, which chronicles the life of the “greatest living Mexican athlete” will debut on Friday in Mexico City, Guadalajara, Tijuana, Monterrey and Culiacán (Chávez’s hometown). There’s still no word on if and when it will make it the U.S.
4:07 pm By Jennifer Woodard Maderazo · Culture| Los Angeles| Marketing| Sports · Comments Off
23 Jan 2007
David Beckham: the one soccer player that people who know nothing about soccer can identify. His model good looks and requisite skanky wife have made him more like a Hollywood star than a sports star, and perhaps that’s why his new bazillion-dollar gig is for L.A.’s futbol team, the Galaxy.
While we know that soccer isn’t the biggest sport in mainstream America — far from it — is still much appreciated by Latinos in this country, who shell out big bucks to see Mexican and other Latin American and Spanish teams play stateside. AP reports today on how Latino fans in L.A. are reacting to the multi-million dollar player’s export from Madrid to Los Angeles:
9:07 am By Maegan La Mala · Internet| Marketing| Sports · Comments Off
25 Jan 2006
Just in time for the Superbowl Batanga.com has teamed up with Hispanic Media Inc. and McDonald’s to launch the first online Spanish language site focusing on Latinos in the National Football League. The site contains info on the history of Latinos in the NFL and has stats and multimedia content on Latinos currently playing in the NFL. Marketing the Mickey D’s is a big part of the endeavor as golden arches are prominent on the site. According to the press release:
HMI and McDonalds recognize the growing interest in the NFL amongst US Hispanics and created this online channel to celebrate Latinos, past and present, who have play important roles in this great sport.
Via / Hispanic Business
4:27 pm By Maegan La Mala · Puerto Rico| Sports · Comments Off
30 Nov 2005
One of the first Latinos in the Major Leagues has passed away. Vic Power was a seven-time Gold Glove winner from Puerto Rico.
Power started his career with the Philadelphia Athletics in 1954. Aside from being a defensive wizard on the field, Power also completed the rarest of baseball feats when he stole home plate twice in the same game! Some players play a lifetime without stealing home once, and Power did it twice.
Power who was born in Arecibo, Puerto Rico, later returned to the isla del encanto where he managed several amateur teams and ran a youth baseball academy. Power passed away of cancer in Puerto Rico.
Via / Miami Herald
5:41 pm By Jennifer Woodard Maderazo · California| Dominicans| Marketing| Sports · Comments Off
7 Nov 2005
The Sacramento Kings are all giddy about the latest addition to their team. “We’ve finally got a Spanish speaker!”, they proclaim. Some California Latinos are fired up with cultural pride, and it seems the Kings have dollar signs in their eyes. The headline from the Sacramento Bee’s article on the matter seems to say the same thing: “García is Kings’ ticket into Latino market”.
What’s weird to me is that Garcia is a Dominican from New York. Not exactly the market anyone is trying to court out here in California. But then again, to marketers, if your name is Garcia it doesn’t matter if you are from Mexico or Minnesota.
12:31 pm By Jennifer Woodard Maderazo · Sports| Venezuela · Comments Off
27 Oct 2005
Venezuela’s feeling proud today of their native son, Ozzie Guillén, who did what no one thought was possible; he took the White Sox (or “las medias blancas” as they are known in Latin America) to the World Series and they won. This makes him the first Latino manager to ever lead a team to victory in a World Series:
Ese orgullo por ser venezolano es lo que también le ha dado una personalidad especial, porque en cada una de la entrevistas que ofrece en inglés siempre las finaliza con un recuerdo al país y el “Viva Venezuela”.
“En mi Venezuela están celebrando como si fuese carnaval, están disparando cohetes. Eso me llena el corazón de felicidad. Todo esto es por Venezuela, que necesitaba esta alegría”, afirmó. “Como desearía estar ahora mismo en mi tierra”.
Venezuela’s passion for baseball has always been insatiable. It remains that way now, as evidenced by the fact that despite strained relations between Venezuela and the United State, President Hugo Chavez took a moment to congratulate Guillen on his victory in a weekly radio address.
Venezuela has played a key role in professional baseball in the United states since the 1960s, when Luís Ernesto Aparicio Montiel, a native of Maracaibo, was named to the Hall of Fame. But America’s game became Venezuela’s game far before that. Baseball arrived in Venezuela with oil-hungry Americans in 1895 and has thrived there ever since.
Venezolanos everywhere see this win as not just a win for Chicago, but more of a win for Venezuelans and their favorite sport. America’s favorite pastime is Venezuela’s national pride today.
Via / ESPN Deportes

Last night was an exciting night for Mexico, as they won their first Under 17 World Cup in soccer. These kids have really given their country something to talk about: Beating Brazil 3-0, Mexico continues to celebrate.
For more details on the game, check out the FIFA Official site or thisFIFA U-17 World Cup blog. In Spanish, see El Universal’s coverage.
VivirLatino is a daily publication published by 2 Mujeres Media, dedicated to featuring all the latest politics, culture, entertainment of interest to the diverse and influential Latino and Latina community in the U.S.
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