VivirLatino

The airwaves are heating up — at least the Latino airwaves — as multiple Spanish-language radio stations opt for talking about sex in the morning in between traffic and weather reports. The success of one NYC station’s morning programming has even been proved in the ratings — it beat Howard Stern:

DJs and callers discuss dildos, anal sex, group sex and not getting sex. Although no one—not activists, academics or community leaders—can readily agree on what all this raunchy sex talk means for Latinos, everyone is worried. And one thing is for certain: Howard Stern can’t keep up with it. New York’s leading Spanish radio show beat Stern’s blunt sex talk in Arbitron ratings in 2003 and 2004.

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