VivirLatino

The Coca Cola company, one of the first corporations to dabble in U.S. Latino marketing (and international marketing emperors) are taking the idea of targeting Latin American immigrants outside of their home country to the Spanish market.

Coca-Cola, recognizing the tremendous growth of the Latino immigrant population in Spain — specifically Ecuadorians — has decided to tap into a market that is being ignored by other beverage companies. They are looking to appeal to the tastes of the Ecuadorian community, who nostalgic for anything reminding them of home, might embrace a soft drink that does just that. In addition, Coke is doing the same with for the Moroccan community.

The company has decided to bring two of their more popular soft drinks in both countries: Fioravanti, a strawberry drink which is consumed so much in Ecuador that it is only topped by Coca Cola, and Hawai, a fruit juice drink popular in Morocco.

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