10:51 am By Maegan La Mala · business|children|Controversia|Marketing|Money|Politics · 3 Comments
26 Jan 2009
How would feel if a toymaker (say, the maker of Beanie Babies) started manufacturing dolls in the image of your two young daughters without asking for consent or even respectfully letting you know in advance? Spittin’ mad, I’d say, especially if you were a woman interested in shielding your children from the massive spotlight that will fall upon them as children of the president. It sounds a bit surreal, but that’s actually what has happened, and Michelle Obama isn’t happy:
First lady Michelle Obama is not pleased about the marketing of a pair of dolls that bear the same names as her daughters.“We believe it is inappropriate to use young private citizens for marketing purposes,” Ms. Obama’s spokeswoman said.
Ty Inc. has released the 12-inch plush dolls as part of the company’s “TyGirlz Collection,” introduced in 2007. The Sasha doll has pigtails and wears a white and pink dress with hearts. The Malia doll has a side ponytail and a long-sleeve shirt with capri pants.
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