Posts Tagged ‘sacramento’
Garcia: Latino pride or Latino marketing?
5:41 pm By Jennifer Woodard Maderazo · California|Dominicans|Marketing|Sports · Comments Off
7 Nov 2005
The Sacramento Kings are all giddy about the latest addition to their team. “We’ve finally got a Spanish speaker!”, they proclaim. Some California Latinos are fired up with cultural pride, and it seems the Kings have dollar signs in their eyes. The headline from the Sacramento Bee’s article on the matter seems to say the same thing: “GarcÃa is Kings’ ticket into Latino market”.
What’s weird to me is that Garcia is a Dominican from New York. Not exactly the market anyone is trying to court out here in California. But then again, to marketers, if your name is Garcia it doesn’t matter if you are from Mexico or Minnesota.
Hola!
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