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Posts Tagged ‘reggaeton

Daddy Yankee in good with the big guys

10:49 am By Jennifer Woodard Maderazo · Celebrities|Marketing|Music · 1 Comment

30 Sep 2005

Daddy_040105_180.jpgAfter heavy coverage in the New York Times and a general buzz that just won’t quit, it seems mainstream media has truly embraced Reggaeton in earnest now, as evidenced in this press release from HispanicBusiness.com (via PR Newswire):


ABC Radio Networks To Create And Syndicate Daddy Yankee National Radio Program

PR Newswire

NEW YORK, Sept. 29 /PRNewswire/ — ABC Radio Networks announced today an exclusive agreement to create a weekly two-hour syndicated radio program hosted by Puerto Rican Reggaeton sensation Daddy Yankee. This new enterprise underscores the network’s commitment to develop quality programming for the fastest-growing segment of the United States population.

Very transparently, the last line of that paragraph refers to the Latino market boom. ABC, surprisingly, has been pretty quick to identify Daddy Yankee as their inroad into the elusive Latino youth market. And pretty quick to write him a quote in the release that I can’t image actually coming out of his mouth:

“I aspire to be a trendsetter and I hope that with this deal I will be able to open doors so that others might be able to follow. I am proud to be the first Reggaeton artist to have his own nationally syndicated radio show and with this tool I will be able to reach audiences we hadn’t been able to reach before, this will prove to those that still doubt it, that the Reggaeton movement is a real musical genre,” Yankee reiterated.

“…Yankee reiterated…”

I love PR.

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Fuleteame el tanque!

7:58 pm By Jennifer Woodard Maderazo · Entertainment|Marketing|Music · 2 Comments

29 Sep 2005

Gas Prices.jpgVia HispanicTips: is this for real? I guess he’s riding the fame of Daddy Yankee’s Gasolina.

Bimbo, already a huge star in his native Puerto Rico, is instigating the greatest gas giveaway in American history! The novel new campaign is fueled by Bimbo’s smash hit single, “Fill Up My Gas Tank” (“Fuleteame El Tanque”) — currently #2 on R&R’s Latin Club Charts — and its controversial music video: a biting satire in which George W. Bush, Saddam Hussein, Condoleezza Rice and Osama bin Laden are portrayed as greedy strippers, collectively responsible for raising the price of gas.

…At each gas station giveaway, Bimbo gives a blistering performance of his newest hit, while his Freedom Girls are on hand pumping the gas. Bimbo has already helped struggling motorists by giving away thousands of dollars in free gasoline, at gas station events in Lower Manhattan, Washington, D.C. and in the heart of the Bronx…

I wonder who’s idea this was…Oh, it was these people. If nothing else, a timely marketing ploy!

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Just Say No (al Reggaeton)?

8:58 am By Maegan La Mala · Music · 1 Comment

21 Sep 2005

reggaeton.jpg I’m not a huge fan of reggaeton. Alot of it sounds the same to me after awhile, alot of it is sexist and I am holding a grudge against the genre because local New York City radio station 105.9 FM , which occasionally played rock en espanish, became la Kalle, an all reggaeton format. Maybe I’m just getting old. I feel like I’m turning into my padres who would shake their heads back in the early days of hip hop and say, “y eso es musica??”

Pero I think that recent online campaigns that have been popping up on the web calling for a ban on reggaeton are taking it a little too far. It disturbs me that Latinos are passing judgment and making huge generalizations of what a reggaeton fan is like. Isn’t that what we call racism when gringos say such things about us? Just to counter with one example, did you know that there are gyms in the New York City area that are using reggaeton in their dance aerobics classes and that the gringas in the gym love moving to la Gasolina as much as the Latinas? Or how about the other day when I heard a group of preschoolers of mixed ethnicities singing reggaeton songs word for word. Are they all uneducated, vulgar, and without a future?

Every generation has its voice and often that voice is expressed through music. Just like hip hop was born from the lower classes of Latinos and African Americans as a way to tell their story from their point of view, reggaeton is serving the same purpose for Latino youth. Reggaeton is like Spanglish, blending histories, cultures and languages. It is something that to many Latinos feels uniquely their own. Maybe the genre could use cutting down talking about chicas with tremendo culo but like any cultural phenomenon, reggaeton is a reflection of the good, the bad and the ugly. Turning our back on a form of expression is tantamount to turning our backs on the youth that listen to it.

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Yo Quiero Mi MTV

1:49 pm By Maegan La Mala · Music · Comments Off

20 Sep 2005

mtv.jpg For those of us Latinos who grew up along with cable music channel MTV, it was the source for videos and music in English only. While now more and more Latinos are showing up on the small screen , like reggaeton artist Daddy Yankee and Colombiana Shakira, MTV has caught on that Latinos in the U.S. like their media to be like them, bilingual. While it is true that in Latin America and for some satellite subscribers here in the U.S. MTV Latino has given Latinos el sabor of the growing rock en EspaƱol movement, it doesn’t give play to hip hop and U.S. rock music that Latinos in the U.S. like to mover to.

Today’s announcement as reported by Radio Ink via Hispanic Tips, that MTV Radio is launching TRL Latino, could be good news. Especially if the network keeps true to its word to:

… aggressively support this radio launch via cross promotion with our cable and web platforms.

I just hope that MTV doesn’t push the same old Spanish crossover artists that it tends to lean towards in its English Language format and really mixes up all the different genres that is Latino music.

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