9:31 am By Maegan La Mala · Politics| society · Comments Off
7 Nov 2005
Maybe the rock en Español campaign is working. While overall military recruitment is down including among blacks and whites , according to the Defense Department, the recruitment of Latinos increased 15.2 percent in 2004. This could be in part because of targeted advertising within the Latino community as well as incentives being offered by branches like the army, which has been offering to help undocumented immigrants solidify their status if they enlist. Many young Latinos are also lured by large monetary incentives and the promise of college scholorship money.
Via / DiversityInc
10:06 am By Maegan La Mala · Music| Politics · 9 Comments
20 Oct 2005
File this under “nothing in this world is free”. Batanga internet radio has teamed up with the U.S. Air Force to create a cd featuring some big names in the rock en Español scene including Peruanos Libido. All visitors to the Batanga website need to do is take a little quiz about the U.S. Air Force and enter all their personal information and they will get their “free” cd but also loads of information and probably some phone calls on how to join the U.S. Air Force.
Does this strike anyone else as shady? I know the U.S. military has had trouble getting recruits to fight their wars lately, but given that the Batanga’s target demographic is Latinos ages 14-34, this match up makes me uncomfortable. Isn’t it bad enough that our young people are targeted as soon as they enter high school by the armed forces? Given the growing lack of educational and career opportunities for Latino youth doesn’t this rock cd “giveaway” exploit our young people and lead them straight to the front lines? Somehow getting harassed to join the U.S. military via the mail and telephone in exchange for a cd of canciones people can get by other means doesn’t seem like a fair deal.
Batanga Air Force Rocks
VivirLatino is a daily publication published by 2 Mujeres Media, dedicated to featuring all the latest politics, culture, entertainment of interest to the diverse and influential Latino and Latina community in the U.S.
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