Posts Tagged ‘radio’
“Pegaditas” offensive or just status quo?
4:30 pm By Jennifer Woodard Maderazo · Marketing| midwest| society · 1 Comment
6 Feb 2006
Chicago Latina women are up in arms about a billboard campaign that was recently launched by Spanish-language radio station La Ley showing images of several women’s bums and the words “25 pegaditas”. The controversy has gone from grass roots quejas to mainstream media in no time:
…the ad shows an image of a woman, duplicated several times, photographed from behind and wearing skin-tight shorts. Her splayed hands pressed against her butt further accentuate her derriere.
The ad promotes the Spanish radio station “La Ley” WLEY 107.9 and a contest called “25 Pegaditas.” Listeners naming 25 songs in a row could receive a chance to win money.
In Spanish, “pegaditas” loosely translates to “little ones strung together.” But, according to the young women, “pegaditas” is also a play on the word “pegar,” which translates to “hits.” That’s “hits” as in popular songs. Or in the context of the ad, that’s “hits” as in smacks on the behind.
No Thanks on Thanksgiving
10:04 am By Maegan La Mala · New York City| Politics| radio · Comments Off
24 Nov 2005
While some Latino families will be eating pavo (or pernil) giving thanks in the tradition of a story passed on about Native Americans sharing with the pilgrims, others may be out serving those less fortunate. For many Latinos whose roots lie in Indigenous cultures across the Americas today is no party. It is a day or mourning and remembrance of colonization and genocide. Regardless of your position on this so called holiday, even if you’re just enjoying having the day off work and school, it never hurts to have a little background information.
From 10 am to 6 pm EST, WBAI Radio in NYC (99.5 fm or on the web at WBAI.org) will be telling the true story of Thanksgiving and how the Pilgrims, the Puritans, and the influences of Christianity created the American view of this day.
Have a safe and thoughtful day.
Via / WBAI.org
Someone Please Stop the Vacilón
1:10 pm By Maegan La Mala · Movies| radio · 3 Comments
20 Oct 2005
La Mega’s el Vacilón de la Mañana morning radio show is apparently so popular that a movie version oh so smartly titled, El Vacilón: The Movie, will be hitting the big screen soon. The Spanish language radio show is based out of NYC’s WKSQ 97.9 FM aka la Mega radio station. It is a mix of vulgar and insulting jokes and schoolyard pranks mixed in with morning news, traffic, with an merengue or bachata thrown in. Hosted by two Rican characters, Luis Jimenez and Moonshadow, the show is currently syndicated in New Jersey, Puerto Rico, Boston, Hartford, Philadelphia, Tampa and Orlando. So there is an audience ripe and ready for the film which also features actor Paul Rodríguez and spoken word artista Caridad De La Luz aka “La Bruja”.
I’ll admit to having heard the show a few times years ago. I will admit to chuckling during the “Caiste!” segment, where people are pranked called. The rest of the show, which from what I can tell hasn’t changed since the years I last listened, plays to the lowest sense of Latino humor. Everything is wrapped in sexual double entendres and the comedic skits tend to be based in stereotypes and insults about Latino lesbians, gay men, African-Americans, dark-skinned Latinos, Jews, and South Asian immigrants. Women are treated with misogynist jokes.
The film opens tomorrow , October 21.
Yo Quiero Mi MTV
20 Sep 2005
For those of us Latinos who grew up along with cable music channel MTV, it was the source for videos and music in English only. While now more and more Latinos are showing up on the small screen , like reggaeton artist Daddy Yankee and Colombiana Shakira, MTV has caught on that Latinos in the U.S. like their media to be like them, bilingual. While it is true that in Latin America and for some satellite subscribers here in the U.S. MTV Latino has given Latinos el sabor of the growing rock en Español movement, it doesn’t give play to hip hop and U.S. rock music that Latinos in the U.S. like to mover to.
Today’s announcement as reported by Radio Ink via Hispanic Tips, that MTV Radio is launching TRL Latino, could be good news. Especially if the network keeps true to its word to:
… aggressively support this radio launch via cross promotion with our cable and web platforms.
I just hope that MTV doesn’t push the same old Spanish crossover artists that it tends to lean towards in its English Language format and really mixes up all the different genres that is Latino music.
Hola!
VivirLatino is a daily publication published by 2 Mujeres Media, dedicated to featuring all the latest politics, culture, entertainment of interest to the diverse and influential Latino and Latina community in the U.S.
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- Pedro Julio Serrano on the Murder of Lopez Mercado
- Bay Area Community Members to Hold Vigil and Release Statement about Murders in Maryland and Puerto Rico
- Transgender Day of Remembrance and Latin@s
- Dear Troll(s):
- Puerto Rican, Latino Clergy, Theology Professors, Community Members To Condemn Brutal Hate Killing of Gay Puerto Rican Man
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