4:22 pm By Maegan La Mala · New York City|Puerto Rico · Comments Off
3 Jun 2011There have been various reports that MillerCoors have pulled the disrespectful EmBoricuate advertisements.
Can anyone confirm this?
I have not been on mass transit today to check if any of the ads have been indeed taken down.
Edited to add on Saturday 6/4/2011 – The EmBoricuate are still up in at least one subway station in Queens, NYC. Let’s see if it gets pulled.
8:37 am By Maegan La Mala · Culture|Justice|Puerto Rico · 29 Comments
1 Jun 2011I will confess that it has been years since I have attended the Puerto Rican Parade here in NYC. When I used to go, in the late 90′s and into the early part of the 2000s, it was to protest, collect petitions, and hand out flyers. But as a Puerto Rican woman, the NYC/National Puerto Rican Day Parade, with all it’s floats, musical artists and waving of our red white & blue, has never felt like an entirely safe space. Throw into the mix growing corporate sponsorship that disrespects and reflects some of the worse stereotypes of our communities and the parade’s focus on the cultural while ignoring the intersections of the political and you have an event whose value is suspect.
The latest advertising/sponsorship campaign, coming via Coors Light, an official sponsor, first encountered by me in the subway over the weekend, invites to “EmBoricuate” – a play on the words Boricua, (rooted in the Taino name for the island Boriquen) and Emborrachar , to get drunk. Because apparently nothing says being Puerto Rican like getting drunk, drunk to the point of forgetting.
Wait could Coors be onto something? Read more…
8:43 am By BiancaLaureano · Culture|New York|New York City|Violence · Comments Off
11 Jun 2010There’s been a lot of conversation around the NYC Puerto Rican Day Parade coming up this weekend. All the talk is about the assigned “godfather” for the Parade, model, actor and singer Osvaldo Rios, who has a history of violence against women. There has been an amazing response to his participation at the parade this year from community members and elected officials. The communal response to his violent acts gives me a lot of hope and I wanted to share a piece I wrote specifically about this topic that was published today. This also fits really well with how we may define and identify as survivors. You can read the full article here.
The most recent story that has been at the center of discussing the Parade this year is the chosen “godfather,” actor, singer and model Osvaldo Rios. Huge controversy surrounds his presence at the Parade because of his history of violence against women. This controversy began back in May of this year when the announcement was made. In 2004 Rios spent 3 months in a Puerto Rican prison for abusing his partner at the time. Part of the controversy that has begun was when council member in Spanish Harlem Melissa Mark-Viverito stated:
“It’s not a positive role model for my people, for my community and for our children. I personally will not march in the parade and I will ask other elected officials to consider doing the same thing.” Not everyone agreed with Mark-Viverito and believed that people “deserve second chances.”
Following Mark-Viverito’s statements, the Marshal for the Parade, Chicago Rep. Luis Gutierrez quit and Verizon pulled its sponsorship earlier this week, the first full week of June. This has resulted in Rios making a decision about his presence and participation at the Parade. Rios recently announced he has chosen to not attend the Parade. He is quoted in the NY Daily News as saying:
“After discussing this issue with my wife, my children and Congresswoman Nydia Velazquez, to whom I’m grateful for her wise words, my family and I have decided … not to attend the parade and promote the unity and the consensus between the Puerto Rican people at such a great event.”
I have to admit that I am one of the people who believe this is a good decision to not have Rios be the “godfather” at the Parade, this year or any year for that matter. I’m proud to have read that several representatives and sponsors recognize that women’s bodies, Latina bodies, Puerto Rican women’s bodies, Caribbean women’s bodies, LatiNegra bodies are important. That the abuses our bodies endure are not ones that can be easily rectified. That our bodies have endured so much already, physically, emotionally, mentally, spiritually and that our lives matter too. I hope this will be an opportunity for community members to consider a communal response to ending violence within our communities. I know I will be using this story and other forms of media in my classroom this summer and next semester as I discuss rape, sexual assault, and violence.
It has been recently announced that singer Marc Anthony will be the new “godfather” of the Puerto Rican Day Parade.
12:55 pm By Jennifer Woodard Maderazo · Events|Justice|New York City · Comments Off
13 Jun 2007
While the NYPD tries to explain to the city and parade organizers why they arrested 208 people at the Fifth Avenue parade, Police in the Hudson Valley city of Newburgh did some arresting of their own. Police say they arrested four people, charging them with disorderly conduct and inciting a riot during a street party held after Sunday’s Puerto Rican Day Parade in Manhattan. Police claim that party goers attacked them while witnesses say that women and children were pepper sprayed, and cameras which videotaped the police were confiscated.
Via / 1010 Wins
12:28 pm By Jennifer Woodard Maderazo · Events|Justice|New York City|Puerto Rico · 3 Comments
12 Jun 2007
While most people watching the 50th annual Puerto Rican Day Parade were watching King Ricky Martin and Jennifer Lopez replacing Daddy Yankee on the MTV Tr3, float, the NYPD was busy arresting 208 parade goers after reports that the Latin Kings were going to attempt to join the parade. But some of those arrested were anything but “gang” members. Among the arrestees were a 55-year-old postal worker from Paterson, N.J., and the college-bound nephew of a New Jersey police officer.
12:17 pm By Jennifer Woodard Maderazo · Activism|Justice|New York City · Comments Off
8 Jun 2007
The New York City Police Department (NYPD) has had a nasty habit of following Puerto Rican Parade goers back to their hoods and harassing and revelers. Some activists have likened what happens to military type occupations and note that such things don’t occur after other ethnic parades. For example in communities such as Sunset Park in Brooklyn, aggressive confrontations of police officers included an 8 yr. old girl shoved onto a gate in June of 2004 and teenage girls maced, chocked and manhandled by officers from the 72nd precinct.
1:32 pm By Jennifer Woodard Maderazo · Celebrities|Music|New York City · 3 Comments
22 May 2007
We already know that Ricky Martin is the King of the Puerto Rican Day Parade but another Puerto Rican musical act will also be holding court on Fifth Avenue on June 10th. It’s been confirmed that Daddy Yankee will be on the MTV Tr3s float, spitting some reggaeton and waving to the expected millions of onlookers.
Via / El Diario/La Prensa
9:03 am By Maegan La Mala · Events|New York City|Puerto Rico · 6 Comments
9 Jun 2006
For millions of Puerto Ricans in NYC this weekend is Rican Weekend, a weekend full of events about celebrating Puerto Rican culture and pride. While there have actually been events happening since June 5th and Ricans throughout the city have been decorating their cars with the single star red, white, and blue Puerto Rican flag, the fieston begins tommorow with not one but two musical street fairs. One is the classic festival de la 116 in el barrio aka Spanish Harlem. The other musical festival will take place in Williamsburg, Brooklyn. Sunday is the offical 11th annual National Puerto Rican Day Parade and leading the parade down Fifth Avenue as its National Grand Marshall will be Nuyorican singer Marc Anthony. Reggaeton and hip hop will be strongly represented at the parade with Bronx rapper Fat Joe representing as the New York Godfather and reggaetonero Don Omar as the Puerto Rican Godfather.
VivirLatino is a daily publication published by Mamita Mala Media, dedicated to featuring all the latest politics, culture, entertainment of interest to the diverse Latin@ diaspora.
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