VivirLatino

Yesterday in Miami, Spain launched a $95 million campaign to promote Spanish products. Considered the #10 economic power in the world, their sales don’t project that image with US sales last year less than $7 billion. The balance is currently tipped in favor of the US with our exports to Spain in 2004 almost reaching $9 billion.

The marketing campaign run by Spain will focus on creating an image of quality and innovation, not just on traditional products such as proscuitto ham and oil, but also on products and services in the technological realm. Also expect to see more advertising for quality Spanish wines, fashion, and Spain as a tourist destination.

El Nuevo Herald article: “España Lanza en Miami una Nueva Campaña.”

Nuevo Herald article in English using Google Translator