12:24 pm By Jennifer Woodard Maderazo · Celebrities|Chismes|PR · 7 Comments
18 Jul 2006
Following in footsteps of fellow Rican JLo, Daddy Yankee is going to court to sue his former publicist for allegedly duping him out of over 30 thousand big ones. According to People en Español, he loaned her money and never got it back, so he and his wife are taking it before the tribunales.
The publicist isn’t making any comments about the controversy except to say that it’s Daddy who owes her the money, telling another magazine: “I’m not going to make comments and will wait until the case gets to the appropriate forum.” Meaning court, I guess.
Anyway, if this means Daddy Yankee is in need of new publicist, I think I know someone who wouldn’t mind having him as a client.
Via / People en Español
Image via People en Español
1:45 pm By Jennifer Woodard Maderazo · mexico|Politics|PR · Comments Off
1 Feb 2006
Mexico’s looking to shine up its image in the eyes of the U.S. and it’s going to do it through the age-old craft of Public Relations:
Fed up with the drumbeat of news stories about drug wars, police corruption, border mayhem and illegal immigration, the government of Mexico has followed a time-honored course for anyone seeking an image makeover: It’s hired a PR firm.
Rob Allyn, a prominent Dallas public-relations craftsman who helped shape Mexican President Vicente Fox’s stunning election victory in 2000, now shoulders the burden of pushing aside a largely negative U.S. perception of Mexico as a land of drug lords and economic hardship.
8:00 am By Maegan La Mala · Celebrities|Movies|Puerto Rico · Comments Off
9 Jan 2006
On Three Kings Day, New York Democratic Congressman Jose Serrano released a statement to be submitted to the Congressional Record honoring Puerto Rican actor Raul Davila who passed away on January 2 of this new year. Davila was a television, theatre, and film actor who worked in both Spanish and English in Puerto Rico and in the United States. He served many times as President of HOLA, the Hispanic Organization of Latin Actors, which advocates for the increased presence of Latino actors in the entertainment industry by fostering access to opportunities for Latino actors. He was probably best known for his work in Carmelo Y Punto.
Via / Congressman José Serrano
7:30 am By Maegan La Mala · Events|New York City|Politics|PR · Comments Off
21 Nov 2005
On Friday, November 18th, nearly 600 people filled the Martin Luther King, Jr. Labor Center of New York City to remember slain Puerto Rican nationalist leader Filiberto Ojeda Rios. Filiberto was killed by the FBI on September 23. The keynote speaker of the evening was another Puerto Rican nationalist leader Rafael Cancel Miranda, who received a standing ovation. Other Nationalist leaders including Edwin Cortés and Antonio Camacho Negrón were also present. A message from the widow of Don Filiberto, Elma Beatriz, who was present at the FBI raid that took her husband’s life, was read.
1:29 pm By Jennifer Woodard Maderazo · Celebrities|Marketing|Media · 1 Comment
1 Nov 2005
It’s funny. I haven’t heard all that much buzz around Paulina Rubio lately, other than the fact that she’s got a new album coming out. I was beginning to think that her day in the sun had passed, until I saw the wheels of PR start to turn and push out a brand new title for “la chica dorada”. Ah, marketing:
Mexican pop singer Paulina Rubio is “People en Espanol’s” “Star of the Year.”
“People” magazine picked Rubio because she has literally been everywhere in 2005.
While Rubio says she is honoured to be the “Star of the Year,” the pint-sized singer says her biggest accomplishment is her world tour.
Rubio said: “We had four concerts a week for so many months. It was crazy. That was the most amazing realisation as a person, human being and as a singer, as a musician.”
Because I mean really, why does going on a world tour constitute the title of “Star of the Year”? I like Pau enough, but other Latino artists do this every year. Given the recent wave of natural disasters, why not hand the title to a Latino star that’s done some charitable work or donated some money? Because that doesn’t sell magazines (or new albums). The “Star of the Year” is just a Latino version of that other marketing ploy that during the 80s had us crawling around on all fours, tongue out: People’s Sexiest Man Alive.
Via / EITB and Latin Music News
The FBI killing of Puerto Rican Nationalist leader Filiberto Ojeda Rios on September 23 in Puerto Rico has all Puerto Ricans talking, regardless of their position on the status of the commonwealth. Ojeda Rios, wanted in relation to a Connecticut Wells Fargo robbery in 1983 , was considered a terrorist by the United States and now has been made a martyr. There have been protests not only in Puerto Rico, but in New York City , Boston and Connecticut.
The story of Filiberto’s death and its aftermath has been front page news in Spanish language media outlets. But you have to search long and hard to find coverage in English. There have been several small stories in major media outlets like the New York Times, but English language coverage has been mostly about fears of the United States government and its leaders as opposed to what is really going down in Puerto Rico and in the hearts or Puerto Ricans everywhere. For those Ricans who want information in English, indy media outlets have been the way to go. For example today and tomorrow, Pacifica Radio’s WBAI in NY is featuring programming specifically related to the Ojeda Rios killing and actions and reactions surrounding it.
VivirLatino is a daily publication published by Mamita Mala Media, dedicated to featuring all the latest politics, culture, entertainment of interest to the diverse Latin@ diaspora.
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