7:53 am By Jennifer Woodard Maderazo · Marketing|sex|Women|World · Comments Off
12 Jul 2007
While air travel might be a hard enough sell that half naked flight attendants sound like a good idea to marketers, I didn’t think pizza needed help. In Canada, savvy businesspeople know that sex sells, and are using it to sell their pizzas:
Pizza sellers in Western Canada have decided to buy into the saying “sex sells”: they are delivery pornographic photos with their products. Porno Pizza, which opened last week in Winnipeg, has had great success with their idea of covering the bottoms of their pizza boxes with pornographic images.“They range from photos with an artistic bent like Playboy magazine to photos that are much more hardcore,” says Corey Wildeman, owner of the establishment, who says that the photos become visible as you eat the pizza.
Pizza porn might be the next big thing in Canada, but could it spread to the U.S.? With pizza names like “Hawaii Five ‘ho’” and others that I’m too embarrassed to repeat, this gimmick just might appeal to American consumers starved for pizza and for sex.
Via / 20 Minutos
11:17 am By Jennifer Woodard Maderazo · Brazil|Latin America|TV · 1 Comment
6 Feb 2006
From time to time, the most interesting news from Latin America doesn’t reach our shores and I have to lean on my daily dose of European news to find these tantalizing tidbits. A good example of such news is this story (translated from Spanish by yours truly for your reading enjoyment):
A Brazilian adult television channel has launched a marketing campaign to attract subscribers in which it invites customers to imagine erotic scenes of one of their favorite actresses, with the possibility of being able to star in the scene if chosen…”It’s an innovative marketing strategy with a surefire success incentive, sex,” said advertising exec and porn film producer Robson Gonçalves.
VivirLatino is a daily publication published by Mamita Mala Media, dedicated to featuring all the latest politics, culture, entertainment of interest to the diverse Latin@ diaspora.
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