Coldplay‘s Viva La Vida is perhaps the world’s most overplayed song these days. You may want to scream when you hear it, it’s so played out by MTV, Top 40 and soccer teams. But there’s something about this song. I was never particularly a fan of Coldplay until this album, and this song in particular has some magical quality, as evidenced in the video below.
As much as I love the escuincles, singing kids, instead of inspiring me, instead normally have a more nauseating effect on me. This video, however, actually moved me to tears. As the original title of this amateur video reads: remind me again why music shouldn’t be in public schools? Answer: it should be.
The UK’s Telegraph has a fascinating piece on how Spanish-language musical artists have triumphed with tunes in español in virtually every country — except England. The perfect example is Colombian superstar Juanes, all but unknown in the UK:
People magazine called him a cross between Bruce Springsteen and Bono. Time magazine nominated him as one of the 100 most influential people in the world today. So why haven’t we heard of him in this country?
It’s not only big name stars like Shakira that are lined up for the Latin American version of the VMAs, set for Thursday, October 20th (10:00 p.m. ET). Broadcasting from Playa del Carmen, Mexico, the VMALAs are sporting sponsorships from some top-tier corporations; ever heard of Coca-Cola, Motorola, HP? From AdNotas:
The event will air on MTV Latin America to more than 24 countries and it will be seen on MTV channels around the world, including MTV, MTV2, MTV Puerto Rico and MTV Español in the US, reaching 80 million households; as well as on MTVs in Asia (India, Thailand and Singapore), MTV Australia, MTV Brazil, MTV Canada, MTV France, MTV Italy, MTV Japan, MTV Portugal, MTV Spain and MTV UK, reaching a potential 418 million households. Additionally, select terrestrial outlets in Latin America will carry the show, with a potential reach of 36 million households.
Pretty good exposure for these multinational brands looking to reach the Latino market both in and outside of U.S. Borders.
With categories like “the Paparazzi’s favorite target” (Niurka Marcos, maybe? Lucero?) and “best moves” (uh…David Bisbal?) los Premios Juventud, which take place this Thursday in Miami, should be good times. Not to mention the huge names on the roster; to name just a few: Chayanne, Marc Anthony, Olga Ta