Posts Tagged ‘pesos’
Benito Juarez gets a new look
17 Aug 2007Perhaps a nod to Mexico‘s supposed newfound modernity, the 20 peso bills of old are getting major redesign. Here’s how they currently look:
See Benito’s new look after the jump.
Dallas store chain to accept pesos
11:44 am By Jennifer Woodard Maderazo · business|Money · 1 Comment
17 Jul 2007
When Texas-based pizza chain Pizza Patron began accepting Mexican pesos as a form of payment for its pizzas last year, there was outrage among right-wingers who despised this “catering to” Mexican residents in the state. Well, the publicity must have worked well for Pizza Patron as another Texas business is replicating its model. Value Giant, a Dallas-area retailer, announced that it will also be accepting pesos at its stores.
Just a publicity stunt or a sincere attempt to better serve their Mexican customers? What do you think?
Via / Dallas Observer Blogs
U.S. pizza chain will accept Mexican pesos
1:36 pm By Jennifer Woodard Maderazo · business|Marketing|Money · 1 Comment
8 Jan 2007
I’ve written before about how a relatively little-known pizza chain called Pizza Patrón is doing an amazing job catering to Spanish-speaking customers, mainly recent immigrants from Mexico, by tailoring their marketing — and their menu — to the tastes of that community. In another smart and surprising move, the chain has announced that they will be accepting Mexican pesos at their stores:
Starting Monday, patrons of the Dallas-based Pizza Patrón chain, which caters heavily to Latinos, will be able to purchase American pizzas with Mexican pesos.Restaurant experts and economists said they knew of no other food chain with locations so far from the Mexican border offering such a service.
“We’re trying to reach out to our core customer,” Antonio Swad, president of Pizza Patrón Inc., said Friday.
“We know they come back [from Mexico] and have pesos left over. We want to be a convenient place for them to spend their pesos.”
Hola!
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