VivirLatino

Chicago Latina women are up in arms about a billboard campaign that was recently launched by Spanish-language radio station La Ley showing images of several women’s bums and the words “25 pegaditas”. The controversy has gone from grass roots quejas to mainstream media in no time:

…the ad shows an image of a woman, duplicated several times, photographed from behind and wearing skin-tight shorts. Her splayed hands pressed against her butt further accentuate her derriere.

The ad promotes the Spanish radio station “La Ley” WLEY 107.9 and a contest called “25 Pegaditas.” Listeners naming 25 songs in a row could receive a chance to win money.

In Spanish, “pegaditas” loosely translates to “little ones strung together.” But, according to the young women, “pegaditas” is also a play on the word “pegar,” which translates to “hits.” That’s “hits” as in popular songs. Or in the context of the ad, that’s “hits” as in smacks on the behind.

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