VivirLatino

File under: believe it or not. Spanish language television news broadcasts are winning the ratings game against their English-language equivalents in top markets New York City and Los Angeles, taking the spot as the leader in number of viewers below the age of 49. Spain’s El Periódico reports:

In comments made to the Associated Press, Ray Rodríguez, President of Univisión said that this growth is “a clear indication of how the U.S. is changing and this is a trend that is much more important than just the ratings.” And this is because the Latino population of New York has grown from 2.7 million in 1990 to 4.3 million in 2008, according to data from the U.S. Census.

While this is true, I also believe that a huge contributing factor could be that non-Latinos have moved away from broadcast news — which you have to watch at a certain time of day — to consuming news content online, be that in text or on-demand video form. Spanish language media consumers still have a lot less to choose from (that’s an understatement) with regard to quality news content online.

Via / El Periódico