Posts Tagged ‘MTV’
MTV goes Spanglish
10:51 am By Jennifer Woodard Maderazo · Bilingualism|TV · 4 Comments
4 Apr 2006
Just when you thought the world had enough MTV channels — with what seems like millions in Latin America, Asia and Europe — MTV has announced its new venture, MTV Tr3s.
Tr3s is a new channel catering to the much underserved US Latino market, aged 18-34, an untapped demographic which advertisers have been waiting to target, but up until this point haven’t been able to do en masse because of the lack of content available to support them.
The channel is said to have a “Spanglish” format, which put in the hands of MTV makes me a bit wary, as I commented on another blog today. I am cautiously optimistic, however.
What would be really interesting to see would be Tr3s with content similar to that of MTV, which goes beyond videos to offer reality shows, gossip, celebs, etc. Not because I am particularly inclined towards that kind of programming, but because I think viewers will be. A TV version of VivirLatino might be a good idea, no, MTV? Gimme a call.
Via / Reuters
Daddy Yankee, the role model
12:12 pm By Jennifer Woodard Maderazo · Celebrities|Entertainment|Music · Comments Off
30 Nov 2005
The reigning king of reggaeton reveals a few of his thoughts and aspirations in an interview with MTV, on the heels of his recent collaboration with Snoop Dogg:
“I have the responsibility to educate the people out there and teach them what reggaetón is about, so with this DVD I hope people will understand us more,” Yankee explained, adding that he hopes to serve as an example to youth that a person can become a success without forfeiting his values.
“As a Latino, a lot of people are looking at me as a leader, and I’m opening the door for a lot of kids who felt just like me when I was a kid. I know that five or 10 years from now, people will say, ‘Yo, thanks to Daddy Yankee,’ and I’ll be sitting proud of that because what I’m doing now is history.”
MTV Caribbean sin Puerto Rico
1:42 pm By Jennifer Woodard Maderazo · Music|TV · 3 Comments
10 Oct 2005
It seems that MTV just doesn’t slow down with its new niche market initiatives. MTV radio recently launched TRL Latino, and, in addition to the already succesful MTV Asia, they’ve recently launched new channels for first generation Asian and South Asian young adults. Is there a part of the globe they haven’t covered yet? The Caribbean perhaps?
Tempo, the new cable television network dedicated to Caribbean music and culture, has announced it will celebrate the channel’s November launch by hosting a series of concert events in various Caribbean markets. Jamaica will kick off the concert series (October 15 & 16), followed by events in Barbados (October 21), St. Maarten (October 25), St. Croix (October 27), Nevis (October 30) and Trinidad & Tobago (November 5).
What happened to Puerto Rico?
In an age where everything is hypercategorized, it’s interesting to see that Puerto Rico, a distinctly Caribbean island, was excluded from Tempo’s focus. And what about the Dominican Republic?
According to MTV:
The concert events will showcase the diversity of the Caribbean with over 80 artists from across the region and beyond, featuring all the different genres of music from the Islands including, Reggae, Dance Hall, Reggaeton, Soca, Pan, Quelbe, Calypso, etc.
Launching on November 21, 2005 across the Caribbean (and in the U.S. in 2006), Tempo targets all people with a passion for the Caribbean lifestyle. The channel provides a mix of original and acquired programming that is vibrant, relevant to its audience and true to the spirit of the Caribbean and its culture.
Yeah, not quite.
All of the musicians performing in this inaugural concert are from non-Spanish speaking Caribbean countries. Is Latino Carribean music destined to be lumped with the rest of the “Latin music” genres (which are, among themselves, each very unique) not as part of a Caribbean music initiative but as the big blob that is MTV Latino? If that’s the case, they should call it something other than Caribbean.
Via / Hispanic Business and HispanicTips
Yo Quiero Mi MTV
20 Sep 2005
For those of us Latinos who grew up along with cable music channel MTV, it was the source for videos and music in English only. While now more and more Latinos are showing up on the small screen , like reggaeton artist Daddy Yankee and Colombiana Shakira, MTV has caught on that Latinos in the U.S. like their media to be like them, bilingual. While it is true that in Latin America and for some satellite subscribers here in the U.S. MTV Latino has given Latinos el sabor of the growing rock en Español movement, it doesn’t give play to hip hop and U.S. rock music that Latinos in the U.S. like to mover to.
Today’s announcement as reported by Radio Ink via Hispanic Tips, that MTV Radio is launching TRL Latino, could be good news. Especially if the network keeps true to its word to:
… aggressively support this radio launch via cross promotion with our cable and web platforms.
I just hope that MTV doesn’t push the same old Spanish crossover artists that it tends to lean towards in its English Language format and really mixes up all the different genres that is Latino music.
Hola!
VivirLatino is a daily publication published by Mamita Mala Media, dedicated to featuring all the latest politics, culture, entertainment of interest to the diverse Latin@ diaspora.
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