VivirLatino

Times are tough for beauty pageants. With every year that passes they become more irrelevant and more of a joke than a competition to most. Perhaps that’s why Spain’s “Miss España” pageant is suffering so much that they need to take the show on the road: to Mexico. The organization’s president admits that the economic crisis is what lead Miss España to leave la madre patria and move to el nuevo mundo:

It is the first time in 49 years that the event will be celebrated outside of the country. “The world economic situation has forced us to open up borders,” said Andrés Cid. He also mentioned that the decision will “possibly open doors to future events in different places around the world…”

Why Mexico? Because the Mexican tourism industry is still suffering the effects of the swine flu and needs a platform from which they can talk the hundreds of thousands of Spanish tourists who visited the Riviera Maya each year into coming back.

So it works out like this: lack of interest on the part of the Spanish public and low ratings = the pageant needing money. Mexican tourism authorities buy something that won’t work for them, since no one is watching this in the first place. Nice little deal.

Via / 20 Minutos