Posts Tagged ‘Media’
Read My Lips: Subtitles Distract Me
4:00 pm By Maegan La Mala · Bilingualism|Marketing|Movies|TV · Comments Off
9 Nov 2005
I understand and accept the use of Spanish subtitles in English language movies. It lets Hollywood attract the dollars, I mean, attention, of non-English dominant Latinos who would stay away otherwise. According to a recent report subtitled movies can bring in up to 40% of theatre revenue and comprise nearly the same percentage of movies rented. I’m almost ashamed to admit that I agree with an anonymous gringa who reported being annoyed with subtitles in a Chicago area theatre.
Latino men to get an eyefull
3:24 pm By Jennifer Woodard Maderazo · Lifestyle|Magazines · Comments Off
3 Nov 2005
Following in the steps of Maxim and FHM, a new wave of magazines aimed at the red-blooded Latino male are hitting newsstands:
On the cover of this fall’s Fuego, the quarterly magazine’s second issue, Colombian actress Paola Rey also stares enticingly at prospective buyers. She holds her cascading hair back with one hand and tucks the other ever so slightly in the folds of her saffron strapless swimsuit.
Only creative angles and dainty pieces of clothing separate these photos and the more explicit ones inside from the photos in these magazines’ X-rated counterparts. But this appears to be why King, aimed at African American men, and Fuego, aimed at Hispanic men, have been steadily building followers among young minority males who see them as alternatives to “lad” magazines such as Maxim, Stuff and FHM that feature mostly Caucasian women.
Paulina named “Star of the Year”
1:29 pm By Jennifer Woodard Maderazo · Celebrities|Marketing|Media · 1 Comment
1 Nov 2005
It’s funny. I haven’t heard all that much buzz around Paulina Rubio lately, other than the fact that she’s got a new album coming out. I was beginning to think that her day in the sun had passed, until I saw the wheels of PR start to turn and push out a brand new title for “la chica dorada”. Ah, marketing:
Mexican pop singer Paulina Rubio is “People en Espanol’s” “Star of the Year.”
“People” magazine picked Rubio because she has literally been everywhere in 2005.
While Rubio says she is honoured to be the “Star of the Year,” the pint-sized singer says her biggest accomplishment is her world tour.
Rubio said: “We had four concerts a week for so many months. It was crazy. That was the most amazing realisation as a person, human being and as a singer, as a musician.”
Because I mean really, why does going on a world tour constitute the title of “Star of the Year”? I like Pau enough, but other Latino artists do this every year. Given the recent wave of natural disasters, why not hand the title to a Latino star that’s done some charitable work or donated some money? Because that doesn’t sell magazines (or new albums). The “Star of the Year” is just a Latino version of that other marketing ploy that during the 80s had us crawling around on all fours, tongue out: People’s Sexiest Man Alive.
Via / EITB and Latin Music News
“Maquilajournalism” or the death of the U.S. Latino journalist
12:55 pm By Jennifer Woodard Maderazo · Bilingualism|California|Media · 3 Comments
28 Oct 2005
Latino residents of the San Francisco Bay Area got a big disappointment this week when Knight-Ridder, the company that owns the San Jose Mercury News, announced that they would be eliminating their Spanish-language publication, Nuevo Mundo. It seems that just when there is a boom in demand for Spanish-language content to respond to advertisers’ needs to reach the market, Nuevo Mundo is making a sudden exit.
Hurricanes: Not Just for Tourists Anymore
24 Oct 2005
With Hurricane Wilma battering its way through Florida as I write this, the focus has quickly shifted from the Yucatan Peninsula and Mexico where at last count at least 8 people are dead. One would think that in the aftermath of Hurricane Katrina, the English language mainstream media would be more aware or at the very least, cautious, in how it covers such natural disasters and the populations impacted. As I watched CNN throughout the weekend I saw mostly North American tourists complaining about having to sleep next to urinals in their fancy hotels. Yesterday tourists being filmed waiting in line for food complained about not showering for four days. The question that weighed heavy in their minds and across the screen was, when the airports would open so that they could get the hell out.
The question that loomed in my mind was and the residents of Cancun, the workers that service these tourists , the ones that can’t escape and their families and their homes? I would have to switch over to the Spanish language news to find out about them. Univision interviewed families returning to their homes or what was left of them after Wilma. It was only here and on Telemundo where one could see brown faces crying. According to today’s L.A. Times an estimated 15,000 people are left homeless by the storm and 90% of the Mexican state of Quintana Roo remains without power.
The region, which relies heavily on tourist dollars, certainly has taken an economic hit because of the hurricanes this season. Wilma struck hardest along a 14-mile stretch of high-rise hotels that spans Cancun’s south coast. Early estimates have the damage estimated at tens of millions of dollars. According to Mexico’s secretary for the environment and natural resources the heavy construction and demand to further develop tourist areas weakened the city’s natural storm barriers and might have contributed to the serious flooding.
The coverage now turned to Florida and of course looters in Mexico, one is left wondering if the U.S. will return the favor of at the very least sending personal down to the Yucatan, the way Mexico sent people up to the Gulf Region after Katrina.
Via / L.A. Times and Univision
Lou Dobbs’ Beef with Mexico
7:02 am By Jennifer Woodard Maderazo · Immigration|mexico|TV · 23 Comments
13 Oct 2005
This country has its fair share of xenophobes and racists, some of which have made a name for themselves on cable news networks, where every non blond-haired, blue-eyed Jesus fearing individual is subject to belittlement and allegations of being responsible from everything to gas prices to terrorism.
CNN’s Lou Dobbs, however, is a different breed of bigot. Whether or not true reflections of Mr. Dobbs’ own convictions or the work of a few savvy producers with a penchant for sensationalism (remember when Bill O’Reilly was on A Current Affair and was “normal”?), Lou Dobbs is OBSESSED with Mexicans. I repeat: OBSESSED. And I actually do think the obsession is real, especially given the above photo of him with the “Minutemen”.Lou Dobbs is OBSESSED with Mexicans. I repeat: OBSESSED. And I actually do think the obsession is real, especially given the above photo of him with the “Minutemen”.
At first it was kind of a joke with my friends: “Guess what Lou Dobbs’ lead story is today…Uh, I don’t know, the outsourcing of America to MEXICO? Our unprotected borders open to evil MEXICANS?” Later I realized that the subject of illegal Mexican immigration was even more common on his show “Lou Dobbs Tonight” than I thought. I think it’s pretty safe to say that at least one of bigger stories each night is about illegal Mexican immigration to the U.S., if not more.
So, my question is: why just Mexico? Why not throw in Guatemala, Honduras, El Salvador or any other country every once in a while? Was Mr. Dobbs slighted by a Mexican girlfriend at one point and expressing his ire years later via cable news, or does he not know that these other countries exist? I’m stumped.
True testament to his obsession can be found in the transcripts of his show on CNN.com. On October 10th, Dobbs had two (count ‘em, two, on a one hour news program) stories about Mexican immigration; one about Mexican illegal immigrants coming in to “take away jobs” in New Orleans post-Katrina and another about the “disturbing rise in the number of Mexican consulates” in the U.S.
You can read the transcript of this show at CNN.com.
Via / HispanicTips
The FBI killing of Puerto Rican Nationalist leader Filiberto Ojeda Rios on September 23 in Puerto Rico has all Puerto Ricans talking, regardless of their position on the status of the commonwealth. Ojeda Rios, wanted in relation to a Connecticut Wells Fargo robbery in 1983 , was considered a terrorist by the United States and now has been made a martyr. There have been protests not only in Puerto Rico, but in New York City , Boston and Connecticut.
The story of Filiberto’s death and its aftermath has been front page news in Spanish language media outlets. But you have to search long and hard to find coverage in English. There have been several small stories in major media outlets like the New York Times, but English language coverage has been mostly about fears of the United States government and its leaders as opposed to what is really going down in Puerto Rico and in the hearts or Puerto Ricans everywhere. For those Ricans who want information in English, indy media outlets have been the way to go. For example today and tomorrow, Pacifica Radio’s WBAI in NY is featuring programming specifically related to the Ojeda Rios killing and actions and reactions surrounding it.
So Exotic, So Romantic!
20 Sep 2005
Once again, my morning began with yet another ridiculous article on “the way Latinos are” found in Nashville-area newspaper. As the Latino population grows, this seems to be becoming a trend. Some classic quotes from the article, so eloquently titled “Hot, hot, hot!”:
…The formal manners and sultry climates of these locales add to their mystique and romance…
South Americans take exquisite care of their appearance, Scokin said, such as languidly spending the entire day [getting] ready for a dinner with their husband.
…Her must-have details for an evening of 1950s South American glamour include mojitos, Argentinean asado, flamenco girls, a tango performance, and the live Orkesta Mondo Pingus so guests can heat up the room with the sexy salsa, rumba, conga and cha cha cha.
That last one groups everything from Argentine cuisine to Cuban cocktails to traditional dance from southern Spain together. It’s all the same to these journalists. It must be fun for them to romanticize who Latinos are. It’s much cooler than actually learning something.
Who are these people and where do they get this stuff?
Hola!
VivirLatino is a daily publication published by Mamita Mala Media, dedicated to featuring all the latest politics, culture, entertainment of interest to the diverse Latin@ diaspora.
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