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Posts Tagged ‘market

Will mainstream America embrace novelas?

12:52 pm By Jennifer Woodard Maderazo · Culture|Entertainment|Marketing|TV · Comments Off

30 Jan 2006

d_NP.jpgIt depends on how “authentic” they are. Will they be as melodramatic as Spanish-language novelas? Will they follow the typical cliché plotlines — repeated time after time for decades — the ones we love so much?

If they do, I think they’ll be a flop with a mainstream audience. TV executives are also pondering these questions as they move into the telenovela realm. Call it “reverse TV crossover” if you will:

“They will be adapted for American sensibilities, perhaps with fewer “heaving bosoms,” she said.

“I’m part Latin, so everything in the Latin culture is — there’s a lot of hyperbole and there’s a lot of melodrama,” Tassler said. “I think we’re going to modify it for our audiences.”

Take away the heaving bosoms and you’ve lost half the appeal.

Via / Washington Post

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