VivirLatino

Getting excited about the Democratic National Convention, only 10 days away? VivirLatino is but we’re shelling out money, not making money. Spanish language broadcasters are looking forward to the DNC for the money it will bring in, especially those with stations in swing states.

Santa Monica-based Entravision’s political ad sales will double to $12 million from the last presidential cycle, said Lloyd Walmsley, an analyst in San Francisco with Thomas Weisel Partners.

Univision Communications Inc., which went private last year, expects to take in as much as $20 million in political ads in the second half of 2008, Chief Financial Officer Andrew Hobson said. That would represent a full-year gain of as much as 78% from 2004…

Azteca America, owned by Mexico City-based TV Azteca, almost doubled its political ad sales from 2004 during the primaries, and projects similar gains in the general election, said Brian McCullough, director of spot TV sales in New York. Azteca has nine affiliate stations in Colorado, Florida, New Mexico and Nevada, he said.

Telemundo, part of General Electric Co.’s NBC Universal, also enjoyed record primary spending, said Enrique Perez, senior vice president of sales, who wouldn’t provide specific numbers.

Via / LA Times