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Posts Tagged ‘magazine’

Latino Hip-Hop mag capitalizes on Reggaeton craze

1:33 pm By Jennifer Woodard Maderazo · Magazines| Marketing| Music · Comments Off

8 Nov 2005

It was bound to happen some time soon. Gotta jump on that money-making bandwagon before Reggaeton is dead and gone. The publication is called Bridgez and it’s out to fill the dead space in the Latino urban media world:

“This magazine fills a void in the market which has existed for far too long,” added Gonzalez. “Latinos have been involved in Hip-Hop since day one. In fact, in our first issue we reveal that D.M.C., one of the founders of Hip-Hop, is actually of Dominican descent. Latinos deserve to be acknowledged for their contributions to Hip-Hop past and present; and that’s our goal.”

Once Again, Are We Speaking the Same Language?

11:32 am By Maegan La Mala · Bilingualism| Magazines| Marketing · 1 Comment

3 Nov 2005

As I was sitting in the doctor’s office yesterday, I picked up a magazine and conducted a quick research study – I guess that’s what happens when you make me wait so long!

The magazine was Latina, and something interesting popped out at me right away. The magazine is written in English – which gives me an idea right away that they must be targeting Latinos born in the US, who often are more comfortable with English than Spanish. So why are so many of the ads in Spanish?

Since I had the time, I counted them. I counted 78 ads overall: 51% were in Spanish, 42% in English, and the rest basically didn’t have any ad copy. Over half of the ads are in Spanish in a magazine that is written in English.

My assessment: This is an issue that we’ve discussed here at VL, from various angles, most recently with La Mala’s post, Aqui We No Watch Espanish. I think these companies say, “Hey, a Latino publication – stick our Latino ads in there. Hmm, but our Latino ads are in Spanish, and Latina is a magazine written in English. Oh well, it’s all the same anyway, isn’t it?”

Maybe there is some strategy out there that I don’t know about. Some detailed market research that would explain this. But my guess is that there is not. What advertising & marketing people are probably beginning to figure out is that the term Latino is very broad, and depending on which market segment they are after, the strategy is going to have to change.

Paulina named “Star of the Year”

1:29 pm By Jennifer Woodard Maderazo · Celebrities| Marketing| Media · 1 Comment

1 Nov 2005

It’s funny. I haven’t heard all that much buzz around Paulina Rubio lately, other than the fact that she’s got a new album coming out. I was beginning to think that her day in the sun had passed, until I saw the wheels of PR start to turn and push out a brand new title for “la chica dorada”. Ah, marketing:

Mexican pop singer Paulina Rubio is “People en Espanol’s” “Star of the Year.”

“People” magazine picked Rubio because she has literally been everywhere in 2005.

While Rubio says she is honoured to be the “Star of the Year,” the pint-sized singer says her biggest accomplishment is her world tour.

Rubio said: “We had four concerts a week for so many months. It was crazy. That was the most amazing realisation as a person, human being and as a singer, as a musician.”

Because I mean really, why does going on a world tour constitute the title of “Star of the Year”? I like Pau enough, but other Latino artists do this every year. Given the recent wave of natural disasters, why not hand the title to a Latino star that’s done some charitable work or donated some money? Because that doesn’t sell magazines (or new albums). The “Star of the Year” is just a Latino version of that other marketing ploy that during the 80s had us crawling around on all fours, tongue out: People’s Sexiest Man Alive.

Via / EITB and Latin Music News

Urban Latinos

2:56 pm By Maegan La Mala · Lifestyle| Magazines · Comments Off

7 Oct 2005

We here at VL were talking the other day about how we hope to reach urban Latinos as an audience, among others. So I decided to do a little searching, and low and behold, I found the magazine: Urban Latino. Now, I may be a little late to the game on this one, but I’m sure I’m not the only one.

From UrbanLatino.com: “Since 1994, we have been exploring the contemporary lives of a new generation that is embarking on its own distinct journey.”

The most recent issue included: an interview with Mia Maestro who stars in Miramax’s film, Secuestro Express; articles entitled Divided Boricuas and Mexicanos vs. Chicanos ; an article featuring Cuban-American designer Nicole Saniz.

Overall I found the content highly varied and interesting. Their target market includes Latinos in the US in their 20s.

Apart from the magazine, Urban Latino offers companies Direct Mail and Database Marketing, and has speakers lined up for hire to speak at universities, conferences, or concerts.

A one year subscription to the magazine costs $16 and includes 8 issues.

Urban Latino Magazine

Enrique Iglesias: Soltero Más Sexy, People en Español

7:59 am By Maegan La Mala · Celebrities| Music · 1 Comment

29 Sep 2005

Spanish singer Enrique Iglesias will be featured on the cover of People en Español in October as the sexiest of 25 sexy bachelors.

Also on the list Mexican singer Pablo Montero, Mexican actors Eduardo Yanez and Gabriel Soto, and That 70’s Show Miami native Wilmer Valderrama.

Leah Lakshmi: Thank you, beautiful culo-kicker. I miss you. We miss you. xoxox [...]

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la Macha: I agree totally with you bubbles. [...]

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