1:10 am By Maegan La Mala · Entertainment|Movies · 1 Comment
23 Dec 2005
“What type of films do Latinos want to see?” That is a question that I ask myself all the time. Are Latinos in the United States genuinely interested in films about Latinos or would they rather just watch the typical Hollywood movie? For those Latinos that speak mostly Spanish would they like the option to watch English language movies with subtitles? Would these Latinos consider watching movies made by Latinos that touch on Latino themes?
We really need to make a concerted effort to support Latino movies so that films about Latinos continue to get made.
Latino movies, done in the United States and geared for our consumption before heading out to parts unknown and DVD, are not blockbusters. That is due to the fact that while they might be great films, most folks don’t see them. Why? Small budgets. This leads to small, unimpressive special effects or none at all, thus their unpopularity.
Via / Inside Bay Area
7:24 am By Maegan La Mala · Features|Word en la calle · Comments Off
28 Oct 2005
A Friday feature on VL, Word en la Calle lets everyday Latinos voice their thoughts and opinions on topics of interest to the community.
Name:
Jessica Meryl Ortiz
Age:
25
Location:
Rego Park, New York
Profession:
Pre-School Teacher
2:56 pm By Maegan La Mala · Lifestyle|Magazines · Comments Off
7 Oct 2005
We here at VL were talking the other day about how we hope to reach urban Latinos as an audience, among others. So I decided to do a little searching, and low and behold, I found the magazine: Urban Latino. Now, I may be a little late to the game on this one, but I’m sure I’m not the only one.
From UrbanLatino.com: “Since 1994, we have been exploring the contemporary lives of a new generation that is embarking on its own distinct journey.”
The most recent issue included: an interview with Mia Maestro who stars in Miramax’s film, Secuestro Express; articles entitled Divided Boricuas and Mexicanos vs. Chicanos ; an article featuring Cuban-American designer Nicole Saniz.
Overall I found the content highly varied and interesting. Their target market includes Latinos in the US in their 20s.
Apart from the magazine, Urban Latino offers companies Direct Mail and Database Marketing, and has speakers lined up for hire to speak at universities, conferences, or concerts.
A one year subscription to the magazine costs $16 and includes 8 issues.
An excellent essay about latinos and TV writted by John Sinclair: From Latin Americans to Latinos: Spanish-language television and its audiences in the United States
Two versions: English | Spanish:
(…) The 1960s – Chicanos, SICC and SIN
Spanish-language television in the US began as early as 1955, but it was not until 1961 that there were the beginnings of a network. In that year, the Spanish International Communication Corporation (SICC) launched its first station in San Antonio, followed by stations in other strategic locations over the next ten years, namely Los Angeles, New York and Miami. Programming was supplied by the Spanish International Network (SIN) from Mexico, the principal in these companies having been the founding father of the Azcárraga dynasty subsequently associated with Televisa in Mexico, although their manager was René Anselmo, a US Hispanic.
(…) Trends in the new millennium
As the situation appears in the last quarter of 2004, there has continued to be internationalization in the US Spanish-language television industry, other main trends being the expansion of the present networks, the diversification of the programming on offer, and the continued concentration of the industry in Miami.
There is further internationalization in the ownership of networks taking place, given that TV Azteca, the competitor to Televisa in Mexico and one-time collaborator with Telemundo in the US, has been seeking to develop a network in the US…
Via TELOS Magazine
For those of us Latinos who grew up along with cable music channel MTV, it was the source for videos and music in English only. While now more and more Latinos are showing up on the small screen , like reggaeton artist Daddy Yankee and Colombiana Shakira, MTV has caught on that Latinos in the U.S. like their media to be like them, bilingual. While it is true that in Latin America and for some satellite subscribers here in the U.S. MTV Latino has given Latinos el sabor of the growing rock en Español movement, it doesn’t give play to hip hop and U.S. rock music that Latinos in the U.S. like to mover to.
Today’s announcement as reported by Radio Ink via Hispanic Tips, that MTV Radio is launching TRL Latino, could be good news. Especially if the network keeps true to its word to:
… aggressively support this radio launch via cross promotion with our cable and web platforms.
I just hope that MTV doesn’t push the same old Spanish crossover artists that it tends to lean towards in its English Language format and really mixes up all the different genres that is Latino music.
2:06 pm By Maegan La Mala · Entertainment · 1 Comment
19 Sep 2005
Just in time for Hispanic Heritage Month. Latino cartoonists are featuring Latino comic superheros.
This certainly is a welcomed change from Latinos being feautured in newspaper pages as the villians. Hopefully these illustrated heros will help to inspire some real life ones.
And don’t think that it’s just the chicos who are getting in on the action, girls can turn to Araña Corazon, a half-Rican, half-Mexican Brooklyn chica superpoderosa.
It’s interesting to note though, that the Latina superhero was not created by a Latino/a.
VivirLatino is a daily publication published by Mamita Mala Media, dedicated to featuring all the latest politics, culture, entertainment of interest to the diverse Latin@ diaspora.
About | Advertise with us | Contact | Twitter