VivirLatino

***SPOILERS AHEAD***

Have you heard of the film The Ministers? I didn’t either until last Tuesday when John Leguizamo sent a tweet about the film. I immediately went to search for more information on the film and watch the trailer.

Once I realized that it was a new Franc. Reyes film, had an all-star cast of people of Color, and centered the stories of people living in NYC I knew I wanted to see the film. I very quickly began to realize that I had never heard of the film because I had not heard anyone talk about it nor had I seen any trailers. Marketing for the film was/is less than exceptional. All the more reason to have my time and money counted for on opening day.

As the week progressed and Friday got closer, lots of media was created online about how the film was not receiving any marketing as other films coming out the same day. One of the main contributors to the online community voices was Casper Martinez with Latino Film Chatter. Commentary went from anger to the lack of marketing for the film, to encouraging communities to see the film, to boycotting AMC theaters (specifically 42nd Street which is one of two theaters showing the film in NYC). The boycott did occur later in the evening on Friday, but I was not there to participate. You may view a video created by and with folks at Being Latino here.
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