Posts Tagged ‘Internet’
Brazil leads Latin America in Internet use
1:43 pm By Jennifer Woodard Maderazo · Brazil|Internet|Latin America|Marketing|Tech · Comments Off
19 Jun 2007
Brazil, Latin America’s largest country, is also the most connected, according to a recent study published by eMarketer. Brazilians are online en masse in numbers that are expected to double between now and 2011, as more and more people get broadband connections.
According to the report Brazil is the country with the third most broadband connections in the Americas, following the United States and Canada.
EMarketer also points out that while high-speed internet connections are still inaccessible to most people because of cost, Brazil leads large Spanish-speaking Latin markets Mexico and Argentina in terms of the number of people connected.
Via / eMarketer
Proper Spanish, coming to a URL near you
5:13 pm By Jennifer Woodard Maderazo · Internet|language · 1 Comment
7 Jun 2007
Spanish speakers have gotten used to seeing their language take a beating when it comes to URLs, since such common accents and even an entire letter — the beloved Ñ – have previously been unavailable for use in our browser address bar. Given the constraint, concessions have been made over the years, or people have simply had to call their website something else so as not to risk embarassment in the form of words like year becoming anus. But that’s all going to change now, as the Spanish government has labored to get the standards changed to accommodate the proper use of the language on URLs, as well as the characters associated with the other languages of Spain (Catalan, Valencian, Euskera and Galician):
Red.es, the industry in charge of domain registry in Spain, has informed the 62 accredited registry agents to allow names with the the characters ‘á’, ‘à’, ‘é’, ‘è’, ‘í’, ‘ï’ ‘ó’, ‘ò’, ‘ú’, ‘ü’, ‘ñ’, ‘ç’ y ‘l.l’.
MySpace goes Spanish for U.S. Latinos
5:59 pm By Jennifer Woodard Maderazo · Bilingualism|Internet|literature|Marketing · 1 Comment
27 Apr 2007
It didn’t take a genius to realize that MySpace — one of the “new” internet’s biggest (and most unlikely) success stories — needed to address the issue of language sooner or later. To better serve the presumably millions of Spanish-speaking users already on MySpace and to attract even more (cha-ching!), the company has made the very smart decision to launch MySpace en Español:
“We’re moving rapidly to build communities that reflect and respect the lifestyles of our diverse members,” Travis Katz, senior vice president and general manager of MySpace International, said in a statement. “MySpace en Español opens the community even wider, giving our Hispanic members the choice to share their experiences, connect with family members and plan their social lives in either Spanish or English.”
Internet access in the Amazon
12:48 pm By Jennifer Woodard Maderazo · Brazil|Environment|Internet · 1 Comment
2 Apr 2007
You might think that indigenous groups living in the Amazon would be the last people to need or want access to the internet. The original headline on CNN reads: Brazil to Offer Free Internet Access to Amazon Tribes, and the first thing that comes to mind is a curious “huh?” (crafty, those AP headline writers) but the fact is not only does the Brazilian government believe that internet access for the people of the Amazon is vital, the Amazonians think so too. Both government and Amazon locals think that the web is an effective way to combat illegal activity affecting the rainforest:
The environment and communications ministers signed an agreement Thursday with the Forest People’s Network to provide an Internet signal by satellite to 150 communities, including many reachable only by riverboat, allowing them to report illegal logging and ranching, request help and coordinate efforts to preserve the forest.
MySpace Mexico to become a reality
11:31 am By Jennifer Woodard Maderazo · Internet|Marketing|mexico · 2 Comments
25 Jan 2007
Since the meteoric rise of MySpace.com, many have speculated on whether the company would take advantage of the enormous potential in Latin American markets, where there are users just dying to take part in the site but feel isolated because it isn’t available in their language of choice (let’s be honest, the interface is terrible even if you do speak English). Never the one to miss a chance at earning some millions, NewsCorp’s Fox Interactive is making moves to launch the Mexican version of MySpace:
Word of “MySpace Mexico” began to spread on Tuesday when information about the site leaked to entertainment news site Billboard.com.Travis Katz, head of international media for News Corp.’s Fox Interactive Media, of which MySpace is a subsidiary, on Wednesday confirmed the development of the site to CNET News.com. According to Katz, the site has been “soft-launched,” meaning that a preliminary version is live but that MySpace doesn’t inform anyone of it and does not direct any traffic there.
According to ZDNet, the original MySpace already has 1 million Mexican users, and that these users will be phased into MySpace Mexico once the site begins beta testing. MySpace is also currently running beta sites in Germany, Italy, Spain and Japan.
Via / ZDNet
Image via markuz’s Flickr page via Global Voices
Most Teens Network Online
5:45 pm By Jennifer Woodard Maderazo · children|Internet · Comments Off
9 Jan 2007
While VL has it’s own MySpace page, anyone who has a profile up on MySpace or Friendster or MiGente or any of the other countless social networking sites knows that those cyberspaces generally cater to two catagories of people: teens and those looking to hook up. A new study shows that more that half of teens use such so called social networking sites.
Older teens, girls in particular, are the most likely to have created online profiles at social networking sites such as MySpace.com and FaceBook.com. The study found that 58% of girls and 51% of boys in the 12 to 17 age group had created an online profile. Among those in the 15- to 17-year-old range, 70% of girls had online profiles compared with 57% of boys.The reasons teens use social networking sites, according to the study, include maintaining contact with frequently seen friends (91%) and rarely seen friends (82%), social planning (72%), and making new friends (49%). Only 17% say they use such sites to flirt
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AOL targeting growing Latino market online
7:30 pm By Jennifer Woodard Maderazo · Internet|Marketing · 3 Comments
5 Dec 2006
I’ve often questioned why there isn’t a more decent offering online for Latinos. In fact, when VL was created, it was partly born of that question. I’ve asked time and time again why — in spite of compelling data that shows that Latinos are online en masse — online businesses don’t make more of an effort to extend their tailor their services to the Latino market.
This may end up being a blip on the screen given AOL’s decline in popularity, but the company has just re-launched AOL Latino:
AOL has opened its Spanish language services to the general public through the launch of the new AOL Latino, complete with search (powered by Google), antivirus, antispam, email, instant messaging, blogs, photo sharing (AOL Latino Fotos) and calendars.The site offers more than twenty areas of Spanish and bilingual content and will cover original news articles from Spanish language news sources like EFE, Nomex, and the Associated Press, plus music from artists like Daddy Yankee, Ricky Martin and RBD in the “Sessiones @ AOL” section, and updates about the latest Hispanic Hollywood celebrities like America Ferrera, Sofia Vergara and George Lopez. The site also features a community area called Tu Gente complete with blogs, message boards, and chat.
Who will use AOL Latino? I’m not sure, since I don’t know anyone who uses AOL non-Latino. What it all comes down to is offering great content that they can’t find anywhere else, which will keep them coming back for more.
One company that’s doing it incredibly well isn’t a portal at all: Apple’s iTunes Latino has impressed me. I love Apple products, but I predicted that they would slap “Latino” on iTunes, translate it and voilá. Apple went above and beyond; they’ve researched the various Latino music genres, history, etc. and created playlists that I would buy without even listening to: an essential history of Argentine rock, for example. Upon closer inspection, they got it right. They did their homework. They’ve also done a great job in getting hot Latino celebs on board to share their personal playlists, including Julieta Venegas and Ozomatli.
If AOL can give Latino consumers half the quality that Apple does in the online music sector, they’ll be just fine.
Via / Adotas
Are Your Niños Online Too Much?
11:30 am By Jennifer Woodard Maderazo · children|Internet · Comments Off
29 Nov 2006
Thankfully the fact that there is only one computer in my house that I’m always on saves me from worrying about my daughter being online too much but acording to a study released today by the University of Southern California, many parents feel their hijos are in front of the computer too much.
21 percent of adult Internet users with children believe the kids are online too long, compared with 11 percent in 2000.About 80 percent of the children say the Internet is important for schoolwork, although three-quarters of the parents say grades haven’t gone up or down since they got Internet access. Forty-seven percent of the adults say they have withheld Internet use as a form of punishment
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Thanks for the Add! Yeah…we’re on MySpace
3:15 pm By Jennifer Woodard Maderazo · Internet|VivirLatino · 1 Comment
2 Nov 2006
Yeah, we know we’ll hate ourselves in the morning, but we’ve sold out, broke down, we did it: we have a MySpace profile.
I know, I know. And I don’t wanna hear it. As crappy as MySpace is, it is a very good way to reach a lot of people en masse, and spread the VL message. More readers means more interaction, better community and a more robust, entertaining blog for you.
So if you also have sunken to the depths of joining MySpace, why not add VivirLatino as a friend? You can check out our profile here. And be sure to add lots of lame comments to make it that much more fun.
Apple goes Latino
1:53 pm By Jennifer Woodard Maderazo · Entertainment|Marketing|Music · 2 Comments
2 Nov 2006
Good news for Latino music fans: Apple (oh, how I love Apple) has just inked an agreement with Telemundo for a Latino version of iTunes, which is already up and running. Órale!
Apple’s iTunes Store, the market leader in music downloads, has inaugurated iTunes Latino, a dedicated space devoted to Latin music, music videos, TV shows, audiobooks and podcasts.
And apparently it’s not all about music — you can download your favorite novelas on Latino iTunes, too!
The first offerings include the telenovelas “Pasion de Gavilanes” and “El Cuerpo del Deseo,” the reality show “Decisiones” and the mun2 reality program “The Immigration Special.”
According to the Hollywood Reporter, Apple wanted to take advantage of the launch’s timing lining up with the Latin Grammy Awards today.
Via / Yahoo! Entertainment
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