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Posts Tagged ‘hispanic marketing

Micky D’s Using Latinos to Promote its Cafe

12:44 pm By Maegan La Mala · Food| Marketing · Comments Off

16 May 2006

drodriguez.gifLatinos like a good cup of coffee and generally we don’t want to spend Starbuck’s prices to get one, pero is McDonald’s coffee something the Latino population really wants? The fast-food chain is banking on it, using Pan-Latin star chef Douglas Rodríguez as its messenger. According to HispanicAd Rodríguez:…

…was tapped by McDonald’s Restaurants of the New York/ New Jersey/Connecticut tri-state area to appear on various Spanish radio programs in the New York vicinity and brought along McDonald’s Premium Roast Coffee for his hosts.

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VivirLatino is a daily publication published by 2 Mujeres Media, dedicated to featuring all the latest politics, culture, entertainment of interest to the diverse and influential Latino and Latina community in the U.S.

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