Posts Tagged ‘hispanic marketing’
Micky D’s Using Latinos to Promote its Cafe
16 May 2006
Latinos like a good cup of coffee and generally we don’t want to spend Starbuck’s prices to get one, pero is McDonald’s coffee something the Latino population really wants? The fast-food chain is banking on it, using Pan-Latin star chef Douglas RodrÃguez as its messenger. According to HispanicAd RodrÃguez:…
…was tapped by McDonald’s Restaurants of the New York/ New Jersey/Connecticut tri-state area to appear on various Spanish radio programs in the New York vicinity and brought along McDonald’s Premium Roast Coffee for his hosts.
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