VivirLatino

While I absolutely hate the headline of this article (“Demand for Hispanic MBAs is caliente“), it has some very interesting points about how the lack of Latino presence in business school is creating a “war for talent”:

But with Hispanic MBA students representing only 4.5% of the B-school populace, according to research by the Graduate Management Admissions Council, the pipeline is not flowing fast enough to satisfy the changing demographic (see BW, 5/12/03, “B-Schools: A Failing Grade on Minorities”). Many MBA recruiters are scrambling ever harder to attract the top Hispanic candidates.

Companies like Merrill Lynch are now hosting targeted events on campus, offering scholarships, and promoting internal Hispanic support networks, to compete with huge consumer-products companies like Procter & Gamble (PG ), whose core business depends on reaching a variety of consumers.

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