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Posts Tagged ‘Got milk?

Sara Ramirez Has Got Leche

8:40 am By Jennifer Woodard Maderazo · Celebrities|Food|Marketing · Comments Off

25 Jul 2007

sarah.jpgI can appreciate the attempt to sex up milk’s image using desirable celebs and reaching out to the Latino community. The Milk Processors Education Program (MilkPEP)already put Sofia Vergara as their poster girl last year. This year their Latino face is none other than Grey Anatomy’s star, Sara Ramirez. The ads featuring the Mexican-born Sara Ramirez were released nationwide in magazine’s yesterday. What’s ironic is that the shapely Ramirez is being used not just for her sex appeal but for her shape. The message being sent is not just that milk is good for you but that milk can help you lose weight.

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Got Sofia?

11:15 am By Maegan La Mala · Celebrities|Health|Marketing · 1 Comment

24 May 2006

vergara_052605.jpgSofia Vergara wants to know if you have your leche. She is the latest celeb to lend her face to the Milk Processors Education Program (MilkPEP)known to us as the Got Milk? campaign. Seems like someone wants more Latinos to drink their leche not just as a way to get calcium and stay healthy but actually as a way to lose weight. What better person to promote weight loss through milk than a mujer who doesn’t need to lose a pound and has enough tetas to provide milk to a small nation? Sofia said:

I am thrilled to be a part of this campaign because as a celebrity I think it’s important to try to convey useful information to Hispanics.

I’m sure the hombres will be thrilled too.

Via / So Hood
Image Via / People en Espanol

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VivirLatino is a daily publication published by Mamita Mala Media, dedicated to featuring all the latest politics, culture, entertainment of interest to the diverse Latin@ diaspora.

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