VivirLatino

I’m feeling a little dazed from the seemingly endless stream of GOP debates and the incumbent President’s non-statement statement on immigration policy during the SOTU. With the Florida primary just days away, both political parties are targeting the Latino vote that the state allegedly represents. Both parties are playing a spin game, ready to crown an opponent as the most anti-immigrant on one hand, while claiming that the Latino electorate in Florida doesn’t really care about immigration.

In last night’s GOP debate, on again off again front runner Newt Gingrich took a page from the Democratic National Committee, targeting Mitt Romney as the most anti-immigrant. Certainly this attack is related to Romney’s statements earlier this week touting “self-deportation” as a good solution to current problems. Romney, offended by Gingrich’s characterization, demanded an apology. As I pointed out in a piece I wrote for El Diario La Prensa last month, we are heading into dangerous territory when we try to find the “worst” among bad choices. Gingrich’s allegedly kinder, softer approach to immigration amounts to what the current Obama policy is on paper, allowing “non-threatening” immigrants with family ties and a long history in the U.S. to stay in a permanent limbo status.

A new/old Latino target is being pushed by one organization. Today, Presente.org launched a campaign targeting potential GOP Vice Presidential pick, Senator Marco Rubio. The campaign wittingly named “No Somos Rubios” (We are not Rubios/We are not Blondes), hones in on Republicans using a brown face with a brown name to earn Latino votes. This right wing strategy is being called into question not just based on Rubio’s anti-immigrant positions but also because Rubio represent such a specific facet of the Latino electorate. Rubio appeals to Cuban-American anti-Castro demographic. Rubio probably will not appeal to other Latinos, especially in the South West, who according to polls, played a critical role in Obama’s getting elected in 2008.

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