VivirLatino

When ads for the United Church of Christ first appeared on some mainstream cable television stations, people were shocked. Shocked because a church was advertising a positive message of love and understanding, instead of the general line of judgement and condemnation. The UCC’s ad creative spoke of a ministry of love and acceptance, with a particular emphasis on the acceptance of gay people into the fold of Christianity.

The message — as well as the UCC’s endorsement of gay marriage — viewed as refreshing by some, is reviled by the Christian Right (called “radical”) and apparently by Spanish language television in this country:

The UCC reported this week that the Spanish version of its 30-second commercial, “Ejector,” was turned down last Thursday by NBC Universal, a family of broadcast and cable networks that includes Telemundo. A separate company, Univision – which also owns the Telefutura and Galavision networks – similarly rejected the denomination’s ad on the same day.

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