9:07 am By Maegan La Mala · Internet|Marketing|Sports · Comments Off
25 Jan 2006
Just in time for the Superbowl Batanga.com has teamed up with Hispanic Media Inc. and McDonald’s to launch the first online Spanish language site focusing on Latinos in the National Football League. The site contains info on the history of Latinos in the NFL and has stats and multimedia content on Latinos currently playing in the NFL. Marketing the Mickey D’s is a big part of the endeavor as golden arches are prominent on the site. According to the press release:
HMI and McDonalds recognize the growing interest in the NFL amongst US Hispanics and created this online channel to celebrate Latinos, past and present, who have play important roles in this great sport.
Via / Hispanic Business

Last night was an exciting night for Mexico, as they won their first Under 17 World Cup in soccer. These kids have really given their country something to talk about: Beating Brazil 3-0, Mexico continues to celebrate.
For more details on the game, check out the FIFA Official site or thisFIFA U-17 World Cup blog. In Spanish, see El Universal’s coverage.
This weekend, for the first time ever, the NFL will hold a regular-season game outside of the USA. The San Francisco 49′ers will play the Arizon Cardinals on October 2 at 8:30pm EST. It will count as a home game for the Cardinals.
Mexico is the world’s second largest market for the NFL, after the US itself. The Estadio Azteca can hold over 100,000 people, and it is expected to be full, breaking the record for highest attendance of a regular season NFL game.
I think this is a great move by the NFL. Now since Mexico has so many fans of futbol americano, will we ever see a Mexican team join the NFL?
VivirLatino is a daily publication published by Mamita Mala Media, dedicated to featuring all the latest politics, culture, entertainment of interest to the diverse Latin@ diaspora.
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