7:58 pm By Jennifer Woodard Maderazo · Entertainment|Marketing|Music · 2 Comments
29 Sep 2005
Via HispanicTips: is this for real? I guess he’s riding the fame of Daddy Yankee’s Gasolina.
Bimbo, already a huge star in his native Puerto Rico, is instigating the greatest gas giveaway in American history! The novel new campaign is fueled by Bimbo’s smash hit single, “Fill Up My Gas Tank” (“Fuleteame El Tanque”) — currently #2 on R&R’s Latin Club Charts — and its controversial music video: a biting satire in which George W. Bush, Saddam Hussein, Condoleezza Rice and Osama bin Laden are portrayed as greedy strippers, collectively responsible for raising the price of gas.
…At each gas station giveaway, Bimbo gives a blistering performance of his newest hit, while his Freedom Girls are on hand pumping the gas. Bimbo has already helped struggling motorists by giving away thousands of dollars in free gasoline, at gas station events in Lower Manhattan, Washington, D.C. and in the heart of the Bronx…
I wonder who’s idea this was…Oh, it was these people. If nothing else, a timely marketing ploy!
2:41 pm By Jennifer Woodard Maderazo · business · Comments Off
28 Sep 2005
Years after the dot-com boom and bust, it seems that start-up businesses are beginning to pick up speed again, and who is leading the pack? Latinos, according to this Seattle Times article via HispanicTips:
Latinos and immigrants start companies at higher rates than white non-Latinos, while blacks increasingly are jumping into business ownership, a new study finds.…Two surprising results emerged from the study, Fairlie said. The number of Latinos who started businesses jumped to 0.48 percent of the adult population last year from 0.38 percent in 1996
VivirLatino is a daily publication published by Mamita Mala Media, dedicated to featuring all the latest politics, culture, entertainment of interest to the diverse Latin@ diaspora.
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