VivirLatino

Why is that television believes children can get down with Spanish while adults cannot? For whatever reason, prime time TV (with rare exceptions like Freddie Prinze‘s “Freddie”) doesn’t want to bother with bilingualism, even though Latinos are a perfect demographic: 600 billion in buying power, median age of 26, average household size of 4 members, yadayadayada…

There’s a huge rise in the use of Spanish and bilingual dialogues in mainstream children’s television programming. We’ve posted before about Dora La Exploradora, but she’s not alone.

Read more…