VivirLatino

Corona beer just launched a new ad campaign targeting the Latino pride that most of us have, not just Mexicans (the market they have traditionally targeted)The Spanish-language TV campaign that keystones the new multimedia effort for the country’s number one imported beer is themed “Nuestro Orgullo. Nuestra Cerveza” (“Our Beer. Our Pride.”), and showcases Latinos celebrating their culture and successful lifestyles. Is celebrating with a cold one the best image of Latino success we can get? I have nothing against beer (in fact just writing this makes me want one….ok have one and it’s not a Corona), I just think there are better ways to promote Latino success (and go against stereotypes).

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