6:07 am By Maegan la Mamita Mala · Health|Media · 3 Comments
28 Apr 20097:29 am By la Macha · Bizarro|Marketing|TV|Women · Comments Off
11 Feb 2009In the realm of holiday-related marketing, Valentine’s Day advertising can be the most disturbing. From the annoying yet innocuous “every kiss begins with Kay” jewelry commercial (because women’s love must be purchased with trinkets a la island of Manhattan) to the downright terrifying. I caught this commercial for Vermont Teddy Bears and really couldn’t believe what I was watching…the toolish boyfriend, the ladies’ reactions (:42), the suggestion that these bears will undoubtedly lead to sex…it’s all too much.
What’s your favorite or least favorite Valentine’s Day commercial? And do you know of any that are geared towards men?
Via / YouTube
The following was apparently an ad that NBC refused to show during the Super Bowl. It is a commercial featuring an ultra sound of an unborn baby–which all wraps up into an image of Obama. The basic message being: if Obama’s mother had aborted him because it was going to be “hard” to raise him, the U.S. never would have achieved the historic election of a black man.”
Sweet.
Although I seriously doubt that the people who created this video meant the racial politics of it to exist much beyond “First African American president! Hooray!” it is still interesting to me to think about what racial message this clip is really sending.
A single white mother controlling whether or not the entire black community will be able to celebrate a historic moment?
Hmmm. What does that say about single black motherhood that it took a white woman to get us our first black president?
And what does it say about ‘fertility issues’ in general that even when we’re talking about African American children, it’s *white women* whose choices are put under the microscope and interrogated–more specifically, it’s white women whose choices are *valued* (obviously not respected, but very clearly valued)?
7:31 am By Maegan La Mala · Immigration|Marketing|mexico · Comments Off
25 Dec 2008This commercial isn’t new, but I thought you readers would like to see how Nestle’s La Lechera markets to consumers in Mexico. Here’s a curious nod to U.S.-Mexico immigration guaranteed to tug at your heartstrings…or at least at your gut. The sickeningly sweet tone of this ad can only be topped by the sickening sweetness of La Lechera itself. Enjoy…and FelÃz Navidad!
Via / YouTube
7:07 am By Maegan La Mala · Latin America|Marketing|Venezuela · Comments Off
24 Dec 2008Or at least that’s what this genius commercial would have you believe. It appears that this little one has her heart set on a Plumrose ham — nothing more, nothing less. Ah, if only kids in the States were that easy to please.
Here’s our latest installment of Latin American Christmas commercials…enjoy!
Via / YouTube
10:57 am By Maegan La Mala · Colombia|Latin America|Marketing|TV · Comments Off
23 Dec 2008In such a consumer-oriented time of year, Christmas, what better way to get in touch with Latin American pop culture than through the ads run on television back in the motherland. VL’s been scouring the web to find a few of the best, and I present to you this first installment from Colombia, a Pepsi Christmas commercial with the theme of diversity and acceptance during the holiday season.
Via / YouTube
It’s pretty stunning to me to see how women’s issues are making their way into this presidential election. And not just “women’s issues” like the Parental Leave Act (which gave both mothers and fathers and all caregivers the right to six weeks off after the birth/adoption of a baby) which obviously was extremely important to a mother, but was meant to appeal to *parents* and *caregivers*. But solid women’s issues, like do I (or any woman/girl) have the right to abort a pregnancy after I’ve been raped?
The biggest problem I see with this ad is that I really think it only “works” because the person talking is blond and white. Consider what mainstream reaction might be to a dark skinned Latina with an accent talking about the same situation. Would hate groups organize to get her fired? Would the government inject her with drugs? Or maybe pay her to be sterilized so if she is raped again she won’t have the little problem of pregnancy?
But in spite of the problems, I do think it’s really important that this stuff is finally being brought out into the mainstream view. What do you think? Is there a place for ads like these during the election season? Do you find them compelling? Would they change your vote one way or another?
via/culture kitchen
1:57 pm By Jennifer Woodard Maderazo · Celebrities|Colombia|Marketing · 2 Comments
31 May 2006
The coffee icon and fictional character, Juan Valdez, symbol of the Colombian coffee industry in the U.S. for decades, is hanging up his hat. Probably a good thing, considering a whole generation of us grew up with this stereotypical image of Latino campesinos.
Juan Valdez is retiring. Long live Juan Valdez! The ambassador to the world for Colombian coffee, Carlos Sanchez, is hanging up his trademark poncho after four decades of playing the role of “Juan Valdez.”
I spoke too soon. Juan Valdez, the character, isn’t retiring — just the actor. Let’s hope the new one is a bit updated:
Now the national federation of Colombian coffee producers, owners of the Juan Valdez trademark, is searching for a man to inherit that poncho.Sanchez and his trusty mule Conchita have promoted Colombian coffee since 1969 with a leather bag, bushy mustache and straw hat typical of rural Colombia. That Juan Valdez trademark has become one of the world’s most recognizable, and the fictional figure has become one of the most famous Colombians of all time.
Via / Yahoo! Entertainment News
Photo via TVAcres.com
VivirLatino is a daily publication published by Mamita Mala Media, dedicated to featuring all the latest politics, culture, entertainment of interest to the diverse Latin@ diaspora.
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